Social Media Marketing Specialist

Company Description

The Grey Metaphor is a strategic branding and performance marketing agency based in Ahmedabad. We partner with ambitious brands to craft compelling identities and execute data-driven campaigns that drive growth and engagement. Our services span across outdoor, print, and digital media, ensuring that we spread your word where it counts. We are dedicated to helping brands achieve their marketing goals through creativity and strategy.

Role Description

This is a full-time, on-site role for a Social Media Marketing Specialist located in Ahmedabad. The Social Media Marketing Specialist will be responsible for creating and managing social media content, planning and executing digital marketing campaigns, and analyzing performance metrics to optimize strategies. Daily tasks include developing and scheduling posts, engaging with the community on various social media platforms, and collaborating with the marketing team to align social media activities with overall marketing goals.

Qualifications

• Social Media Marketing and Social Media Content Creation skills
• Digital Marketing and general Marketing skills
• Excellent Communication skills, both written and verbal
• Strong analytical skills to interpret social media metrics and adjust strategies
• Ability to work effectively in a team as well as independently
• Experience with social media management tools and analytics
• Bachelor's degree in Marketing, Communications, or a related field is preferred
• Previous experience in a similar role is a plus

Requirement

• 2 years of work experience in social media marketing