Social Media Marketing Specialist

Experience: 2+ Year

Location: Ahmedabad (Onsite)

About the Role:

Social Media & Influencer Marketing Specialist

Key Responsibilities:

Social Media Marketing

• Review and enhance current social media strategy, content mix, and audience engagement tactics.
• Develop and manage a content calendar aligned with brand campaigns and trends.
• Optimize creatives, captions, and posting schedules for maximum engagement.
• Track key performance metrics (engagement rates, followers’ growth, reach, etc.) and adjust strategies accordingly.
• Coordinate with design and content teams for visual and written assets.

Online Reputation Management (ORM)

• Monitor brand mentions, reviews, and comments across online platforms.
• Respond promptly and professionally to both positive and negative feedback.
• Implement ORM strategies to improve and maintain a positive brand image.
• Track reputation trends and generate reports with insights and recommendations.

Influencer Marketing

• Identify and evaluate potential influencers and content creators for brand collaborations.
• Initiate partnerships and manage influencer onboarding and campaign briefs.
• Track influencer campaign performance (reach, engagement, conversions) and compile reports.
• Build and expand an active network of influencers for ongoing and future collaborations.

Key Skills Required:

• Strong knowledge of major social media platforms (Instagram, Facebook, Twitter, LinkedIn, YouTube)
• Proficiency with social media management tools (Hootsuite, Buffer, Sprout Social, etc.)
• Experience with ORM tools and platforms (Google Alerts, Review Trackers, Mention, etc.)
• Basic knowledge of digital marketing metrics and analytics.
• Excellent communication, content planning, and relationship management skills.
• Creative mindset with an eye for trends, visuals, and brand storytelling.

Good to Have: Visual Content Creation

• Review current photography and videography assets for quality and relevance.
• Plan and execute photo and video shoots aligned with campaign objectives.
• Regularly publish engaging, platform-optimized visual content.
• Work closely with influencers and social teams to maintain a consistent brand look.