Social Media Marketing Specialist

A Social Media Specialist role in Gurugram, Haryana, requires a marketing professional dedicated to planning, creating, publishing, and optimizing content across social platforms. The primary focus is on building brand awareness, driving engagement, and supporting business goals through strategic social media management. The responsibilities include: - Strategic Planning: Developing and managing the social media strategy and content calendar aligned with brand goals. - Content Production: Creating and curating posts, images, videos, GIFs, and captions optimized for each platform. - Publishing & Community Engagement: Scheduling daily posts, responding to comments and messages, moderating user-generated content, and fostering community interaction. - Analytics & Reporting: Utilizing tools like Google Analytics, Facebook/Meta Insights, Sprout Social to track KPIs, generate monthly reports, and refine strategies. - Paid Campaign Assistance & Influencer Outreach: Collaborating on ad campaign execution and working with influencers or brand ambassadors. - Cross-Functional Collaboration: Working closely with designers, copywriters, marketing, sales, and customer support teams. - Trend Monitoring & Optimization: Staying updated on platform changes, competitor activity, and emerging trends to ensure content remains fresh and relevant. The ideal candidate should have a Bachelor's degree in Marketing, Communications, Journalism, or a related field, along with at least 2-5 years of experience in social media marketing or similar roles. Proficiency in scheduling tools, analytics platforms, strong writing/editing, creativity, time management, organizational, and analytical skills are essential. Basic understanding of SEO, web traffic metrics, HTML/CSS is advantageous. If you enjoy combining creativity with analytics, handling content production and strategy, this role may be right for you. Starting with internships or agency roles to gain experience is recommended. Skill boosters include platform certifications (e.g., Meta), SEO, basic design, and paid ads.,