Social Media Marketing Specialist

About Breakthrough Design Studio

Breakthrough Design Studio

Role Overview

Social Media Marketing Specialist

Key Responsibilities

Content Creation & Design

• Create

  graphics, reels, stories, and carousels

  using Canva (and other design tools).
• Collaborate with photographers/videographers to develop

  content briefs

  and oversee shoots.
• Ensure all content reflects

  brand guidelines, tone, and storytelling style

  .

Social Media Management

• Manage and grow presence across

  Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms

  .
• Plan and execute

  monthly content calendars

  for each brand.
• Write

  captions, hashtags, and copy

  that drive engagement and conversions.
• Monitor and respond to

  comments, DMs, and customer interactions

  .

Advertising & Growth

• Plan, set up, and optimize

  paid ad campaigns

  (Meta Ads, Google Ads if needed).
• Manage

  Zomato/Swiggy marketing campaigns

  , boosting brand visibility and orders.
• Track and analyze KPIs (reach, engagement, leads, conversions, follower growth)

Campaign Execution

• Conceptualize and execute

  seasonal campaigns, product launches, and collaborations

  .
• Drive

  tie-ups and influencer marketing campaigns

  .
• Work closely with the sales/marketing team to ensure

  alignment with promotions and offers

  .

Brand & Reputation

• Maintain

  consistent brand identity

  across all social platforms.
• Monitor and manage

  online reputation

  by engaging with customer reviews and feedback.
• Support

  in-store and offline campaigns

  by creating digital assets and amplifying them online.

Skills & Requirements

• 2–4 years of social media marketing experience

  (preferably in F&B, lifestyle, or hospitality).
• Strong

  Canva skills

  (mandatory); proficiency with Photoshop/Illustrator a plus.
• Proven track record of

  social media growth, engagement, and ad management

  .
• Excellent

  copywriting and storytelling

  skills tailored to digital platforms.
• Knowledge of

  paid advertising, targeting, and analytics dashboards

  .
• Ability to

  analyze metrics

  and provide actionable insights.
• Familiarity with aggregator platforms (

  Zomato, Swiggy

  ) and their marketing tools.
• Strong organizational skills for managing

  multiple brands and calendars

  .

Bonus Skills (Preferred)

• Photography/videography basics for content capture.
• Experience with influencer collaborations and UGC campaigns.
• Knowledge of

  SEO, blogs, or website content management

  .
• Community-building skills (WhatsApp groups, loyalty campaigns, etc.)

What We Offer

• Opportunity to

  manage social media for multiple fast-growing F&B brands

  .
• Creative freedom with space to experiment.
• Exposure to

  brand strategy, campaign execution, and F&B industry marketing

  .
• A collaborative environment where your work directly impacts customer engagement and sales.