Social Media Marketing Specialist

About Benison

Benison Event Co. is a premium event design, planning, and execution company that brings imagination to life. From elegant weddings and curated birthday parties to high-impact corporate events and stylish influencer networking IPs like Link District, Fika with the Founder, and Kaalratri, we don’t just plan events — we craft experiences.

Role Overview

Social Media Marketing Specialist

Key Responsibilities

Content Planning & Strategy

• Develop and execute monthly content calendars for

  Instagram, Facebook, LinkedIn

  , and other platforms
• Align content with ongoing events, seasonal campaigns, and Benison’s voice (premium, aesthetic, insightful)
• Ideate engaging concepts for

  reels, carousels, stories, static posts

  , and

  behind-the-scenes

  content

Performance & Campaigns

• Run

  lead generation ads

  for weddings, birthdays, and corporate events
• Monitor ad performance, analytics, engagement, and optimize for reach & conversions
• Maintain and report on KPIs (follower growth, reach, engagement rate, leads generated)

Community Building

• Engage with followers, vendors, collaborators, and past clients
• Use polls, AMAs, interactive stories, and influencer partnerships to foster a community
• Moderate comments, DMs, and manage inquiries (in coordination with BD/sales)

Reel & Content Creation Oversight

• Coordinate with

  videographers, editors, and ideators

  to shoot and edit content
• Brief creatives, maintain brand guidelines, and manage timelines for output
• Stay updated on trends and incorporate relevant ones into brand content

Collaborations & Brand Visibility

• Work with the BD team to promote

  sponsored events, pop-ups, and IPs

• Handle giveaways, influencer outreach, and brand tag-ups
• Support in offline event marketing via digital storytelling
  

Requirements:

• 1–3 years experience in social media/digital marketing (preferably events/lifestyle sector)
• Excellent grasp of

  Instagram marketing, Meta Ads Manager, Canva/Adobe tools, and content trends

• Strong aesthetic sense and understanding of

  luxury/premium brand positioning

• Good communication & copywriting skills
• Bonus: Familiarity with scheduling tools (like Buffer, Later, Creator Studio)
• Plus point- Knack for editing graphics and basic video editing and reel making
• Linkedin marketing knowhow
• Ad promotion knowledge is a must
  

Perks:

• Creative freedom in content development
• Opportunities to attend and create content from

  high-profile events

• Collaborative, fast-paced, and artistic work culture
• Incentives on successful campaign conversion