Social Media Marketing Specialist

Responsibilities:

• Develop and Execute Social Media Strategies: Create and implement comprehensive social media plans that align with our brand objectives and target audience.
• Content Creation: Produce compelling and platform-specific content, including text, images, and videos, to engage and grow our social media audience.
• Audience Engagement and Analysis: Monitor and respond to audience interactions, analyze engagement metrics, and adjust strategies to improve performance.
• Influencer Outreach: Identify and collaborate with influencers to expand our brand's reach and credibility.
• Content Scheduling and Management: Plan and schedule posts to ensure consistent and timely content delivery across all platforms.
• Competitor Research: Conduct regular analysis of competitor activities and industry trends to inform and enhance our social media strategies.
• Brand Reputation Management: Monitor and manage our brand's reputation across social media channels, addressing any issues promptly and professionally.
• Community Engagement: Actively engage with followers, fostering a positive community and addressing inquiries or comments.
• Blog and Article Writing: Create informative and engaging blog posts and articles to support broader marketing efforts and establish thought leadership.
• User-Generated Content (UGC): Encourage and curate UGC to build community and authenticity around our brand.
• Trend Monitoring: Stay updated with the latest social media trends and incorporate relevant strategies to keep our content fresh and engaging.

Requirements:

• Proven experience as a Social Media Specialist or similar role.
• In-depth knowledge of various social media platforms and their best practices.
• Strong content creation skills, including writing, graphic design, and video production.
• Experience with social media management tools and analytics platforms.
• Excellent communication and interpersonal skills.
• Ability to multitask and manage time effectively in a fast-paced environment.
• Familiarity with SEO, web traffic metrics, and social media KPIs.
• Creative thinking and problem-solving abilities.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Job Type: Full-time

Pay: ₹500,000.00 - ₹700,000.00 per year

Benefits:

• Provident Fund

Schedule:

• Day shift

Ability to commute/relocate:

• Lower Parel, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Have you consistently maintained 1k-2k views on Instagram or other social media handles?
• Your current CTC?
• Your Notice Period?
• Can you join us Immediately?

Location:

• Lower Parel, Mumbai, Maharashtra (Required)

Work Location: In person