Company Description VIVINIA by Vidhi Mehra is a globally recognized luxury art jewelry brand celebrated for exquisite designs and intricate craftsmanship. Our collections, including our renowned bridal jewelry, feature silver, alloy, and semi-precious stones, and have earned acclaim among Bollywood celebrities and discerning customers worldwide. We have a strong presence in prestigious multi-designer stores across India, UAE, USA, Canada, and Australia, offering versatile accessories for daily wear, travel, and special occasions. Our commitment to exceptional quality and customer satisfaction is reflected in our partnerships, exhibitions, and our flagship store. Role Description This is a full-time on-site role for a Digital & Social Media Marketing Specialist, located in Mumbai. The specialist will be responsible for developing and executing digital marketing strategies, managing social media accounts, creating engaging content, analyzing performance metrics, and collaborating with the marketing team to enhance brand visibility. The role includes daily tasks such as planning and scheduling posts, interacting with followers, running advertising campaigns, and staying updated on industry trends to ensure effective social media presence. Qualifications Experience in Digital Marketing and proficiency in managing social media platforms Skills in Content Creation, Content Strategy, and Content Marketing Ability to analyze performance metrics and make data-driven decisions Excellent written and verbal communication skills Strong organizational and multitasking abilities Creative thinking and problem-solving skills Bachelor's degree in Marketing, Communications, or a related field Prior experience in the fashion or luxury industry is a plus