Social Media Marketing Manager

Location: Kolkata

Company: PROPCLICKS MARKETING PRIVATE LIMITED

Experience Required: 3 to 6 Years

Industry: Real Estate

About the Role

We are seeking a dynamic and result-driven Social Media Marketing Manager to lead our digital presence and drive impactful real estate marketing campaigns. This role is perfect for someone with a strong creative vision, deep knowledge of social media trends, and proven expertise in lead generation within the property market.

Key Responsibilities

• Develop and execute end-to-end social media strategies tailored for the real estate industry, aimed at increasing brand awareness, engagement, and high-quality lead generation.
• Manage daily activities across LinkedIn, Instagram, Facebook, YouTube, and emerging platforms to ensure consistent brand visibility.
• Plan and maintain a monthly content calendar aligned with business goals, property launches, events, and campaigns.
• Create and execute engaging, trend-led content such as reels, stories, carousels, and professional LinkedIn thought-leadership posts.
• Stay ahead of market trends, competitor strategies, and digital innovations to deliver fresh, creative, and high-performing campaigns.
• Leverage AI tools & automation (ChatGPT, Jasper, Canva AI, etc.) for smarter content creation, scheduling, and analytics.
• Track performance using social media analytics tools (Meta Business Suite, Hootsuite, Buffer, Sprout Social), and optimize strategies to maximize ROI & conversions.
• Collaborate closely with the performance marketing team to integrate organic and paid strategies for seamless lead generation.
• Build the company’s digital reputation through innovative campaigns, brand storytelling, and strategic community management.

Key Requirements

• 3–6 years of proven social media marketing experience, ideally in the Real Estate / Property sector.
• Strong understanding of real estate buyer personas and audience engagement strategies, particularly in Dubai/UAE markets.
• Excellent command of LinkedIn content strategy for professional branding and authority building.
• Hands-on expertise with AI-driven content tools and analytics platforms.
• A creative storyteller with outstanding copywriting, content ideation, and visual strategy skills.
• Ability to design and execute organic growth strategies while aligning with lead generation KPIs.
• Familiarity with paid advertising campaigns and integration with organic content.
• Strong communication, time management, and ability to work independently in a fast-paced, high-growth environment.

Why Join Us?

• Be part of a fast-growing, international real estate marketing agency with exposure to the premium Dubai property market.
• Work on high-value projects & luxury property launches.
• Innovate, experiment, and lead groundbreaking strategies in digital marketing.
• A culture that values creativity, performance, and growth.
• Competitive compensation with growth opportunities in leadership roles.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person