Social Media Marketing Manager

Company Description

Prismatic Gems, based in Jaipur, India, is a renowned manufacturer of precious and semiprecious gemstones with over 30 years of expertise in the industry. From direct sourcing of raw materials to in-house lapidary services, we offer a vast range of handcrafted gemstones of various quality grades at competitive prices. With a dedicated workforce and participation in prominent international gem shows, such as Holidome Gem & Jewelry Show in Tucson, USA, we are committed to customer satisfaction and long-lasting relationships. Our artisans put care and precision into every stage of production, ensuring the highest quality craftsmanship for custom orders and unique designs.

Role Description

This is a full-time on-site role for a Social Media Marketing Manager, located in Jaipur. Prismatic Gems is looking for a creative and detail-oriented Social Media Manager to manage our digital presence and showcase our exclusive coloured gemstones. The ideal candidate should have an eye for aesthetics, basic editing skills, and the ability to build a cohesive brand identity across platforms. The role involves managing Prismatic Gems' social media platforms, creating and executing social media strategies, optimizing content for various platforms, and implementing digital marketing campaigns to enhance brand awareness. Responsibilities include planning and scheduling posts, analyzing metrics, engaging with the online community, and staying up-to-date with social media trends to maintain a strong online presence for the company.

Key Responsibilities

    •    Mobile Photography: Capture high-quality photos and videos of gemstones using an iPhone/iPad.

    •    Editing: Retouch and edit photos/videos to highlight stone clarity, colour and details.

    •    Design & Content Creation: Create clean, visually appealing layouts using Canva (basic knowledge acceptable).

    •    Instagram Management:

    •    Plan and post regular content (Reels, posts, stories).

    •    Maintain brand aesthetics and tone.

    •    Engage with audience and respond to messages.

    •    Website Management:

    •    Upload products, photos, and descriptions.

    •    Maintain consistency in catalog layout & design.

    •    Collaborate with the founder for creative direction and marketing campaigns.

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Requirements

    •    Basic to intermediate knowledge of Canva.

    •    Comfortable using phone/iPad for product photography.

    •    Understanding of Instagram content trends.

    •    Strong attention to detail.

    •    Ability to work independently and meet deadlines.

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Preferred (Not Mandatory)

    •    Experience in jewellery, gemstones, or luxury products.

    •    Basic video editing skills (Reels, transitions, colour correction).

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What We Offer

    •    Opportunity to work closely with high-end jewelry market.

    •    Creative, flexible work environment.

    •    Growth opportunities in brand building, design, and luxury product marketing.

Qualifications

• Proficiency in Social Media Marketing and Social Media Optimization (SMO)
• Strong Communication skills to interact effectively with audiences and stakeholders
• Experience in developing and implementing successful Content Strategy
• Solid understanding of Digital Marketing principles and tools
• Creativity and analytical skills to track and analyze social media performance data
• Demonstrated ability to work collaboratively in a team environment
• Relevant certifications or a degree in Marketing, Communications, or a related field is preferred