Axell

Social Media & Brand Manager About Us Axell is a modern Indian watch brand built for a new generation that values individuality, precision, and bold design. From Delhi, we are building a portfolio of ventures in the lifestyle and fashion-tech space each united by a single mission: make great design accessible, desirable, and unforgettable. Our ecosystem includes: Axell - a premium D2C watch brand TimeLoop - India’s first subscription for premium watches Axell Café - a watch-themed rooftop café and pickleball space in Delhi We’re crafting a universe where design, culture, and storytelling intersect and we’re looking for someone who can lead that universe across the digital world. Role Overview This is a mini-CMO role in the making. As the Social Media & Brand Manager, you will lead Axell’s content engine across Axell, TimeLoop, and Axell Café. You will manage and mentor an in-house content team while working directly with the Founder to shape brand voice, digital presence, and cultural relevance. You must be someone who can: Think like a strategist Execute like a creator Lead like a brand manager Move like an early-stage hustler If you want a role where you grow into building a full creative team from scratch, this is it. Key Responsibilities: Social Media Management Own end-to-end social media presence for Axell and partner handles (Instagram-first approach). Build monthly content calendars and campaign plans. Write captions, micro-copy, campaign messaging, and brand voice guidelines. Track trends and proactively suggest reel concepts, story ideas, and content formats. Content Strategy & Execution Work closely with the in-house designer and creator to produce high-impact posts, reels, and stories. Brief and oversee shoots, product videos, testimonials, and lifestyle content. Build UGC and influencer collaboration pipelines. Community Building Manage comments, replies, DMs, and community conversations across all pages. Turn customer queries into insights; escalate high-value feedback. Build a highly engaged audience with meaningful communication. Analytics & Growth Track Instagram Insights, website traffic, and key performance indicators. Test & iterate content formats based on performance. Recommend growth strategies: collabs, reels, contests, influencer drops, etc Coordination & Brand Alignment Ensure visual and tonal consistency across all brand touchpoints. Coordinate with operations, café team, and product teams for real-time updates. Plan social media around product launches, events, and brand moments. Qualifications 4–7 years in social media, digital marketing, or brand management. Strong understanding of Instagram culture and viral formats. Excellent writing skills- crisp, youthful, punchy. Ability to brief and guide designers, editors, and creators. Comfortable managing a small team (or ready to step into that role). Basic editing ability (CapCut/IG Reels) for quick prototypes. Experience in D2C, lifestyle, fashion, beauty, or hospitality is a plus. High ownership, hunger to scale brands fast, and willingness to experiment. What You'll Love here You will build and scale multiple brands from scratch, not just manage a single page. Work directly with decision-makers, get fast approvals, ship ideas quickly. Huge creative freedom. A portfolio of brands that look great on your CV. A digitally-forward, youthful environment with no bureaucratic processes. Location Sultanpur, New Delhi 110030