Social Media Marketing Manager

Digital Creative Lead – Fashion Content & Social Media

Location:

Start Date:

Full-Time

Darshika@masumimewawalla.com

You’ll be working across all our verticals:

Masumi Mewawalla

Emblaze

Masuraj Garments

Creative Direction + Brand Storytelling

• Translate brand vision into digital-first narratives across IG, Pinterest, FB, LinkedIn, YouTube & Threads
• Build content pillars that showcase product, styling, BTS, celeb moments, lifestyle mood
• Craft storytelling series, fashion edits, and collection previews with a strong aesthetic sense

End-to-End Content Execution

• Plan, shoot, and edit Reels, videos, campaign BTS, and snippets
• Direct styling, lighting, backdrops, layout for all visual output
• Ensure all content is brand-aligned (color, tone, music, voice)

Platform Management & Scheduling

• Own and manage content calendars for 

  Instagram, Facebook, Pinterest, YouTube Shorts, LinkedIn (B2B), and Threads

• Post strategically with CTAs, stories, hooks, tags, and optimal timings
• Monitor audience behavior and insights to refine direction

Marketing + Promotion + Growth

• Collaborate with ad team for boosted posts, lookalike targeting, influencer reposting
• Spot collab opportunities with creators or stylists
• Support D2C campaigns by aligning product drops with digital engagement

• You’ve worked 

  2–4 years in fashion/luxury digital content or social storytelling

• You are both 

  creative director + executor

  : you ideate, shoot, edit, post
• You’re trend-driven but brand-sensitive (know what works vs what’s just viral)
• You can multitask across brand tones – luxury couture, bold prêt, sharp uniforms
• You know how to 

  balance aesthetic + conversion

CapCut, InShot, Lightroom, Canva, iPhone camera, Threads, Meta Business Suite, Pinterest Scheduler, LinkedIn post planner

• Direct access to 

  the founder & creative director

• Multi-brand playground: work across 

  couture, pretwear & B2B fashion

• Celebrity styling, fashion weeks, pop-ups, influencer campaigns
• High visibility & ownership of content — 

  you’ll define the digital voice

CV + portfolio/Instagram + 2 reels you’ve created

Darshika@masumimewawalla.com

📍 Mumbai | Immediate joiners preferred only