Social Media Marketing Manager

Role Description

We are seeking a creative and data-driven Social Media Marketing Manager to lead our brand’s online presence across platforms. You will be responsible for planning, executing, and optimizing campaigns that drive engagement, generate leads, and build brand loyalty — with a strong focus on the IT/software services industry.

Key Responsibilities

• Develop and execute monthly content calendars across platforms (LinkedIn, Instagram, Twitter, Facebook, etc.)
• Create and manage engaging content (posts, videos, stories, reels, infographics)
• Plan and run paid ad campaigns on platforms like Meta (Facebook & Instagram), LinkedIn, and Google
• Track KPIs such as engagement rate, reach, CTR, conversions, and report performance
• Coordinate with designers, content writers, and video editors to produce high-quality assets
• Monitor trends and competitor activity to refine strategy
• Respond to comments, DMs, and mentions professionally and promptly
• Optimize pages for SEO (when applicable) and social search visibility
• Collaborate with the marketing and sales team to align campaigns with business goals

Required Skills & Experience

• 1–3 years of proven experience in social media marketing
• Strong portfolio or examples of managed brand pages/accounts
• Proficiency in tools like Meta Ads Manager, LinkedIn Campaign Manager, Canva, Buffer/Hootsuite, and Google Analytics
• Excellent written and visual communication skills
• Knowledge of IT/software/digital industry is a strong plus
• Ability to analyze metrics and tweak strategy accordingly
• Creative thinking + strong attention to detail

Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

• Flexible schedule
• Health insurance
• Provident Fund

Experience:

• Social media marketing: 2 years (Preferred)

Location:

• Anand, Gujarat (Preferred)

Work Location: In person