Social Media Marketing (Fresher)

About The Opportunity

• Define and execute platform-level social strategies (Facebook/Instagram, LinkedIn, X, TikTok, YouTube) that align with business KPIs and campaign objectives.
• Plan and maintain the content calendar: brief creators, write platform-optimized copy, and supervise production of short-form video and static assets.
• Set up, manage, and optimize paid social campaigns (audience targeting, creative testing, bidding, budget allocation) to maximize ROAS and lower CPA.
• Track performance using GA4 and native platform analytics; produce weekly and monthly insights reports with clear recommendations and action plans.
• Lead community management and social listening: respond to audience, escalate issues, and translate feedback into product/creative improvements.
• Coordinate with designers, content creators, and external partners (influencers, agencies) to scale content production and run A/B tests for continuous improvement.
  

Skills & Qualifications

• 3+ years managing social media for brands or agencies with demonstrable campaign results.
• Strong hands-on experience with Meta Ads Manager and running full-funnel paid social campaigns.
• Proficiency with Google Analytics 4 and platform analytics to measure funnel performance and attribution.
• Proven ability to plan and manage content calendars and production workflows for multi-platform delivery.
• Experience producing and optimizing short-form video (Reels, Shorts, TikTok) for engagement and conversion.
• Familiarity with social listening tools and community management best practices.
  

Preferred

• Hands-on experience with TikTok Ads and creative testing for short-form content.
• Experience with LinkedIn Campaign Manager for B2B lead generation.
• Exposure to influencer marketing platforms and managing creator partnerships.
  

• Fully remote role with India-based hiring — flexible hours and asynchronous collaboration.
• Ownership of social strategy and creative experimentation with rapid learning cycles.
• Collaborative, growth-oriented team with opportunities for career progression and skill development.