Social Media Manager

Job Title:

Location:

Experience:

Role Overview:

We are seeking a dynamic and experienced Social Media Executive – Senior II to lead end-to-end social media strategies across multiple platforms. This role requires strong expertise in campaign planning, brand storytelling, influencer collaborations, and analytics-driven decision-making. The ideal candidate will mentor junior team members, drive high-impact digital campaigns, and ensure brand growth through innovative content and proactive engagement.

Key Responsibilities:

Social Media Strategy & Execution

• Develop and implement long-term cross-platform social media strategies.
• Plan and execute campaign calendars, product launches, and digital activations.
• Blend organic and paid strategies for maximum reach and engagement.

Team Leadership & Mentoring

• Guide, mentor, and manage junior and mid-level team members.
• Provide tone-of-voice training, crisis communication handling, and conflict resolution.

Content & Campaign Management

• Collaborate with content, design, and performance teams for integrated campaigns.
• Lead influencer partnerships and user-generated content initiatives.
• Ensure creative, trend-based content that adapts across Instagram, LinkedIn, X, and YouTube.

Analytics & Reporting

• Analyze content performance, audience behaviour, and competitor trends.
• Prepare and present performance reports and insights to internal teams and clients.

Core Skill Set:

• Expertise in social media platforms: Instagram, LinkedIn, X (Twitter), YouTube, and emerging channels.
• Proficiency with tools like Meta Business Suite, Creator Studio, Buffer, or Sprout Social.
• Strong analytical and reporting skills.
• Excellent communication, storytelling, and presentation abilities.
• Ability to handle brand response management and crisis communication.

Preferred Qualifications:

• Graduate in Marketing, Communications, or related field.
• 7–10 years of proven experience in social media management and strategy.
• Prior experience leading brand campaigns and managing influencer partnerships.

Must-Have Criteria:

• 7–10 years of hands-on experience in social media management and strategy.
• Proven ability to plan and execute multi-platform campaigns.
• Strong skills in team mentoring, leadership, and cross-functional coordination.
• Proficiency in social media management tools (Meta Business Suite, Creator Studio, Buffer, etc.).
• Demonstrated expertise in analytics, reporting, and trend-based content creation.