Social Media Manager

Job Title: Social Media Manager
Location:Ahmedabad
Job Type: Full-time
Experience: 2–5 years in social media, preferably in fashion, beauty, or lifestyle

Key Responsibilities

Social Media Strategy & Content Planning

• Develop and execute platform-specific strategies for Instagram, Facebook, Pinterest, YouTube, and emerging channels
• Plan and manage the monthly social media calendar aligned with launches, campaigns, and key retail moments
• Collaborate with the design, styling, and marketing teams to brainstorm content ideas

Content Creation & Curation

• Oversee and guide the production of photo, video, and reel content — both in-house and influencer-led
• Write compelling captions that reflect the brand’s voice and spark engagement
• Curate UGC, mood boards, and trend-driven content to keep the feed fresh and inspiring

Community Building & Engagement

• Actively engage with followers via comments, DMs, stories, and interactive tools
• Monitor brand mentions and conversations to maintain a strong digital presence
• Grow our follower base organically through content, engagement, and collaborations

Influencer & Creator Collaborations

• Identify and liaise with fashion influencers, stylists, and content creators for collaborations and gifting
• Coordinate briefs, timelines, and deliverables for influencer-led campaigns

Analytics & Optimization

• Track performance metrics: reach, engagement, saves, shares, and follower growth
• Generate monthly reports and use insights to iterate content and strategy
• Stay up to date with platform algorithm changes, trends, and best practices

Key Skills & Qualifications

• Bachelor’s degree in marketing, Communications, Fashion, or a related field
• 2–5 years of hands-on experience managing social media for a fashion or lifestyle brand
• Strong aesthetic sense and understanding of visual storytelling
• Excellent writing and communication skills
• Comfortable with photo/video shoot coordination and basic editing tools
• Passion for fashion, pop culture, and internet trends

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹40,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid sick time
• Paid time off
• Provident Fund

Schedule:

• Day shift
• Fixed shift

Supplemental Pay:

• Yearly bonus

Work Location: In person