Social Media Manager

1. Job Overview

The Social Media Manager will be responsible for developing and executing digital marketing strategies to enhance the company’s brand presence across social media platforms. The role focuses on real estate and construction marketing, engaging prospective clients, showcasing projects, and building trust through content.

2. Key Responsibilities

Strategy & Planning

• Develop and implement a comprehensive social media strategy aligned with business objectives.
• Identify target audiences (homebuyers, investors, corporate clients) and create platform-specific campaigns.
• Stay updated with the latest digital marketing trends in the real estate sector.

Content Creation & Management

• Plan and manage a monthly content calendar for Facebook, Instagram, LinkedIn, Twitter (X), YouTube, and WhatsApp marketing.
• Coordinate with designers, photographers, and videographers to create high-quality visuals, reels, and promotional videos of projects.
• Write engaging captions, posts, blogs, and ad copies.
• Highlight ongoing projects, construction progress, customer testimonials, and CSR activities.

Campaign Management

• Manage paid ad campaigns (Facebook Ads, Google Ads, Instagram promotions).
• Optimize ads for lead generation and conversions.
• Monitor ad spend, ROI, and performance metrics.

Community Engagement

• Respond promptly to comments, messages, and inquiries on all platforms.
• Engage with customers through interactive posts (polls, quizzes, contests).
• Manage and grow the company’s online community.

Analytics & Reporting

• Track and analyze KPIs: engagement rate, reach, impressions, click-throughs, leads generated.
• Generate weekly and monthly reports for management.
• Recommend improvements based on data-driven insights.

3. Skills & Qualifications

Educational Background

• Bachelor’s degree in Marketing, Mass Communication, Business Administration, or a related field.
• Master’s degree (MBA in Marketing / Digital Marketing) preferred but not mandatory.

Professional Experience

• 2–4 years of experience in digital marketing/social media management.
• Experience in real estate, construction, or lifestyle industry preferred.

Technical Skills

• Proficiency in social media tools: Meta Business Suite, Hootsuite, Buffer, Canva, etc.
• Knowledge of Google Analytics, SEO, and PPC campaigns.
• Basic design and video editing skills (Photoshop, Premiere Pro, Canva).

Soft Skills

• Excellent communication (English & Hindi; local language is a plus).
• Creative thinking and storytelling ability.
• Strong organizational and multitasking skills.
• Analytical mindset with attention to detail.

4. Key Performance Indicators (KPIs)

• Growth in followers and engagement rate.
• Number of leads generated via social media.
• ROI on ad spend.
• Consistency and quality of content.
• Customer feedback and online reputation management.

5. Compensation & Benefits

• Competitive salary based on experience.
• Performance-based incentives.
• Provident Fund (PF) and Employee State Insurance (ESI) benefits.
• Professional training and certification opportunities.

6. Career Path

• Social Media Manager → Digital Marketing Lead → Head of Marketing & Communications

Job Type: Full-time

Pay: ₹10,893.99 - ₹38,378.53 per month

Ability to commute/relocate:

• Singanallur, Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Do u have experience in videography, photography & editing

Work Location: In person