Social Media Manager

About Us-

PSM Digital India is a dynamic and fast-growing digital marketing agency based in Ahmedabad. We specialize in innovative online marketing strategies that enhance brand visibility, drive engagement, and help businesses become industry leaders. Our mission is to connect brands with the right audience through impactful and data-driven digital solutions.

Job title: Social Media Manager

Experience

Location:

Preferable Candidates-Ahmedabad,Gujarat only

In pursuit of this, we seek to hire a talented " Social Media Manager " with at least 3-5 yrs. of

full-time relevant experience with a strong technical knowledge base to manage & deliver the best

paid digital media campaigns to our clients. The purpose of this role is to assist with the planning,

reviewing and optimization of Paid Social campaigns whilst supporting the team in reporting and

managing client accounts.

Key Responsibilities:

• Plan, create, and oversee performancemarketing campaigns across Meta Ads, LinkedIn and

Google Ads (overview only).

• Full-funnel optimization experience from awarenessthrough conversion, including

sophisticated ad-to-landing page alignment techniques.

• Creative direction talent with proven ability to conceptualize compelling ad concepts and

guide design teams toward high-converting assets.

• Advanced campaign tracking and attribution capabilities, translating complex data into

actionable optimization strategies that drive business results.

• Effective ad-budget management to maximize the ROI while maintaining growth momentum.

• Implement audience segmentation strategiesto target the right demographics and improve

conversion rates.

• Monitor competitor activity and adjust strategies to maintain a competitive edge.

• Collaborate with creative teamsto ensure ads are engaging and aligned with brand

messaging.

• Develop comprehensive media plansto strategically allocate budgets across platforms and

campaigns.

• Effectively manage advertising budgets to maximize ROI while sustaining growth momentum.

Data Analysis & Reporting:

• Analyze campaign performance metricsto extract insights and identify areasfor

optimization.

• Generate detailed reportsto communicate key findings and actionable recommendationsto

stakeholders.

Collaboration:

• Work closely with cross-functional teams, including creative, analytics, and product teams, to

ensure seamless campaign execution.

• Coordinate with external vendors and partnersto explore growth opportunities and optimize

campaigns.

Social Media Management:

• Develop, implement, andmanage socialmedia calendars across platforms(Facebook,

Instagram, LinkedIn, etc.)

• Create,schedule, and publish engaging content (text, images, videos, and infographics).

• Engage with followers, respond to comments/messages, and build an interactive community.

• Collaborate with designers, content creators, andmarketing teams to ensure consistent

brand messaging.

Qualifications & Experience:

• Strong understanding of brand marketing strategies on digital platformssuch, META, Google

Ads, LinkedIn ads

• 3-5 years of hands-on experience in performance marketing with a focus on META Ads and

Overview of Google Ads

• Proficiency in analytics platformslike Google Analytics

• Strong analyticalskills and a data-driven decision-making approach.

• Excellent communication skills, both written and verbal.

• Passion for keeping up with evolving marketing trends and technologies.

• Bachelor's degree in marketing, business, technical or a related field. An MBA is a plus.

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