Social Media Manager

Pop Station, The fashion foundry (TFF)

0 years

0 Lacs

coimbatore tamil nadu india

Posted:3 days ago| Platform:

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Skills Required

wave power strategy design manufacturing marketing content creativity drive portfolio storytelling video ads analytics messaging shopify experimentation

Work Mode

On-site

Job Type

Full Time

Job Description

About Popstation

Popstation is India’s fashion foundry—building the next wave of creator-led, community-driven fashion brands. With our incubator and accelerator programs, we power startups with strategy, design, manufacturing, marketing, and more.

brand strategist and growth hacker

Role Overview

content creation, storytelling, and marketing performance

Key Responsibilities:

Create and execute
content strategies
for Popstation and client brands across Instagram, LinkedIn, YouTube, and web.
Plan and run
performance marketing campaigns
(Meta, Google, LinkedIn) to drive lead gen and sales.
Build strong
brand narratives, founder stories, community campaigns
, and launch strategies.
Coordinate with
designers, copywriters, and video editors
to execute content calendars.
Use tools like Meta Ads Manager, Google Analytics, and Klaviyo to track performance and suggest improvements.
Work closely with the
academy, product, and sales teams
to align messaging and positioning.

You Should Have:

Proven experience in
performance marketing + brand storytelling
.
Strong grasp of
Instagram + LinkedIn content strategies
(bonus if you understand fashion niche).
Basic knowledge of
ads funnel, CTR, CAC, ROAS, lead gen metrics
.
Experience working in
fashion, lifestyle, or early-stage D2C/startups
preferred.
Hands-on with tools like
Canva, Google Ads, Meta Business Suite, Shopify, Klaviyo, Notion
, etc.
A growth mindset + creativity + hustle.

Why Join Us:

Work with the most exciting fashion entrepreneurs in India
Creative freedom and experimentation encouraged
Access to design, trend, and global insight tools
Be part of
building brands from scratch
Flat, fast-paced startup environment with high ownership

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