Social Media Manager

About Popstation

Popstation is India’s fashion foundry—building the next wave of creator-led, community-driven fashion brands. With our incubator and accelerator programs, we power startups with strategy, design, manufacturing, marketing, and more.

brand strategist and growth hacker

Role Overview

content creation, storytelling, and marketing performance

Key Responsibilities:

• Create and execute

  content strategies

  for Popstation and client brands across Instagram, LinkedIn, YouTube, and web.
• Plan and run

  performance marketing campaigns

  (Meta, Google, LinkedIn) to drive lead gen and sales.
• Build strong

  brand narratives, founder stories, community campaigns

  , and launch strategies.
• Coordinate with

  designers, copywriters, and video editors

  to execute content calendars.
• Use tools like Meta Ads Manager, Google Analytics, and Klaviyo to track performance and suggest improvements.
• Work closely with the

  academy, product, and sales teams

  to align messaging and positioning.

You Should Have:

• Proven experience in

  performance marketing + brand storytelling

  .
• Strong grasp of

  Instagram + LinkedIn content strategies

  (bonus if you understand fashion niche).
• Basic knowledge of

  ads funnel, CTR, CAC, ROAS, lead gen metrics

  .
• Experience working in

  fashion, lifestyle, or early-stage D2C/startups

  preferred.
• Hands-on with tools like

  Canva, Google Ads, Meta Business Suite, Shopify, Klaviyo, Notion

  , etc.
• A growth mindset + creativity + hustle.
  

Why Join Us:

• Work with the most exciting fashion entrepreneurs in India
• Creative freedom and experimentation encouraged
• Access to design, trend, and global insight tools
• Be part of

  building brands from scratch

• Flat, fast-paced startup environment with high ownership