Social Media Manager

What's Plot 87™?

Plot 87 is a clothing & lifestyle brand established in late 2023. We primarily focus on semi-casual clothing and are now re-vamping our product line to make smart casuals and layering clothes for working adults. We focus on food, music & culture and want to grow deeper in the community by making excellent lifestyle products that people would love to use on a daily basis.

About the Role

We’re looking for a Social Media Manager to join lead our social & community building efforts. The ideal candidate will have 1-2 years of experience in managing social media accounts and creating engaging content across multiple platforms.

Location: Goregaon East, Mumbai

What your day-to-day will look like -

• Building content buckets and create a schedule for our social platforms
• Develop and implement exciting social media strategies aligned with our brand
• Create and curate engaging content for multiple social media platforms like Instagram (Primary), Twitter, Facebook, LinkedIn & YouTube
• Creating community based content for Instagram, Facebook & YouTube
• More BTS/business-based content for LinkedIn and Twitter
• Plan, execute, and monitor social media campaigns
• Manage daily social media activities including posting content and responding to community interactions
• Track and analyse social media metrics to see what resonates with our audience and what doesn't
• Be up to date with what’s trending on platforms

You must have:

• 1-2 years of professional experience in social media management, preferably in the D2C / Fashion space
• Proven track record of growing social media engagement
• Copywriting and content creation skills (nothing too fancy, just have a willingness to experiment and learn)
• Excellent understanding of social media metrics and analytics
• Basic logistical & organisation skills to make an
• Fluency in English communication and a way to communicate effectively.
• Ability to work autonomously and figure out solutions independently.

Knowledge you have that are a plus in our mind:

• You're well versed with Meta Business tools and analytics.
• Familiar with fashion/food/music culture or worked in it (this is a big plus!)
• Base understanding with graphic design tools (Canva, Adobe Creative Suite)
• Understanding of photography and basic video editing skills
• Experience with paid social media advertising
• Experience collaborating with a video editor/agency/designer to make the vision come to life.

Why you should consider Plot 87 -

• Competitive salary - we try to match industry standards
• As an early stage business, you’ll get ample opportunity to learn new things & meet new people.
• Autonomy in decision making and learning.
• Flexible leave system - you can take days off as long as your work is sorted out.
• We prioritise personal growth - want to learn a new software, tool or skill? We’ll help you as much as we can!

Our Values & Culture:

We look for people who:

• Respect their work & teammates
• Value speed, humility, and thoughtful action.
• Prefer quality over quantity. We are firm believers in building good quality products.
• Be hands-on, no backseat work. Drive the conversation and change.
• Embrace ownership, discipline, and an entrepreneurial spirit.
• Passionate about the food, music and culture spaces of Metropolitan India.

If you have any questions regarding this role, feel free to reach out to us on people@plot87.com.