Social Media Manager

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with marketing and business goals.
• Manage and maintain the company’s presence across Facebook, Instagram, LinkedIn, YouTube, X (Twitter), and other relevant platforms.
• Create and curate engaging visual, video, and written content for social media campaigns.
• Plan and manage social media calendars, ensuring timely and consistent posting.
• Monitor social media trends, tools, and applications to enhance performance and audience engagement.
• Track, analyze, and report on social media metrics and insights to optimize strategy.
• Coordinate with the content, design, and marketing teams to ensure cohesive branding.
• Run and monitor paid social media ad campaigns to drive leads and conversions.
• Manage community engagement — respond to comments, messages, and queries promptly and professionally.
• Collaborate with influencers, partners, and media agencies to expand brand reach.
• Maintain brand consistency in tone, voice, and visuals across all social platforms.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Mass Communication, or a related field.
• Proven experience (3–5 years) as a Social Media Executive / Manager or in a similar digital marketing role.
• Strong understanding of social media algorithms, SEO, and digital marketing trends.
• Proficiency in social media management tools (e.g., Meta Business Suite, Hootsuite, Buffer, Later).
• Basic knowledge of graphic design and video editing tools (Canva, Adobe Photoshop, Premiere Pro).
• Excellent communication, writing, and storytelling skills.
• Strong analytical skills and familiarity with Google Analytics, Meta Insights, and similar tools.
• Ability to work under pressure, manage multiple campaigns, and meet deadlines.

Preferred Skills

• Experience in paid ad management (Facebook Ads Manager, LinkedIn Ads, Google Ads).
• Knowledge of content marketing and influencer collaboration strategies.
• Creativity, attention to detail, and ability to think strategically.

Job Type: Full-time

Pay: ₹12,000.00 - ₹40,000.00 per month

Benefits:

• Flexible schedule
• Leave encashment

Ability to commute/relocate:

• Gandhinagar, Gujarat: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Social media management: 1 year (Preferred)

Location:

• Gandhinagar, Gujarat (Required)

Work Location: In person