Social Media Manager

Company Description

Mini Wesst is a dynamic and innovative online-first brand that designs statement handbags and luggage inspired by western aesthetics, catering to modern, aspirational individuals. Our products are known for combining style with functionality, offering unique and high-quality options to our customers. With a strong focus on creativity and accessibility, we strive to continue growing our presence and delighting our loyal customer base. Mini Wesst stands as a trusted companion for all types of journeys, embodying innovation and passion for superior design.

Role Description

This is a full-time, on-site Social Media Manager role located in Gurugram. The Social Media Manager will be responsible for creating and implementing effective social media strategies, managing all online platforms- mainly instagram and creating engaging content to enhance brand awareness. The role also involves monitoring social media performance, optimizing content to drive audience engagement, and coordinating with team members to ensure cohesive messaging. The Manager will keep up-to-date with social media trends and adjust strategies to maintain the brand’s online presence and growth.

Qualifications

• Proficiency in Social Media Marketing and Social Media Optimization (SMO) to create and manage successful campaigns.
• Strong Communication and Writing skills to craft engaging and impactful messages tailored to the target audience.
• Expertise in Content Strategy to design innovative and creative ways to grow brand presence consistently.
• Proven ability to analyze social media trends, track performance, and implement effective optimization techniques.
• Excellent organizational and time-management skills to handle multiple platforms and tasks efficiently.
• Prior experience in a similar role or in the fashion and lifestyle industry is a plus.
• Bachelor’s degree in Marketing, Communications, or a related field is preferred.

Perks of working with us:

• Be part of a rapidly growing D2C brand

• Core team exposure where your ideas genuinely matter

• A fun and flexible work culture

• Creative freedom and ownership

• Fast career growth as the brand continues to scale

• Opportunity to work in a lifestyle and fashion-first environment

• Exclusive employee discounts on Mini Wesst products