Social Media Manager

Company Description

Founded in 2017, Matricula is one of India's fastest-growing education partners, providing courses, tools, and applications for students and teachers. Our solutions cater to the needs of students, working professionals, and enterprises. With an industry-focused curriculum and AI-driven testing modules, Matricula aims to revolutionize education. We have positively impacted the lives of over 85,000 students and reached more than a million learners. Our enterprise solutions enable seamless integration of school management and student education under one platform.

Role Description

This is a full-time on-site role for a Social Media Manager located in Kolkata. The Social Media Manager will be responsible for developing and implementing social media strategies, managing and optimizing social media accounts, creating content, and monitoring engagement and analytics. Other day-to-day tasks include collaborating with the marketing team to coordinate content strategies and ensuring consistent brand messaging across all social media platforms.

Qualifications

• Have prior experience with social media platforms, including Facebook, Instagram, YouTube, LinkedIn, etc.
• Proficiency in Social Media Marketing and Social Media Optimization (SMO) techniques
• Strong Communication and Writing skills
• Experience in developing and implementing Content Strategies
• Ability to analyze and interpret social media metrics and analytics
• Excellent organizational and multitasking skills
• Bachelor's degree in Marketing, Communications, or related field
• Experience in educational or tech-based industries is a plus