Search Engine Optimization Specialist

Company Description Founded in 2017, Matricula is one of India's fastest-growing education partners, offering courses, tools, and applications for students and teachers. With a focus on AI-driven testing modules, industry-focused curriculum, and unique placement assistance programs, Matricula aims to be a trusted lifelong learning partner. The company has made a significant impact, positively influencing over lakhs of students and more than a million learners. Matricula provides comprehensive enterprise solutions for educational institutions, enhancing school management and student education. Role Description This is a full-time on-site role for a Search Engine Optimization Specialist, located in Kolkata. The SEO Specialist will be responsible for conducting keyword research, performing SEO audits, and developing effective link-building strategies. Additional tasks include analyzing web traffic data, implementing on-page SEO tactics, and staying updated with the latest SEO trends. The role requires close collaboration with the digital marketing and content teams to align strategy and execution. Qualifications Proficiency in Keyword Research and On-Page SEO Experience with SEO Audits and Link Building techniques Strong skills in Web Analytics Ability to work independently and collaboratively in a team environment Excellent analytical and problem-solving abilities Familiarity with SEO tools like Google Analytics, SEMrush, Ahrefs, etc. Relevant certifications or a degree in Marketing, IT, or a related field is a plus Experience in the education sector is advantageous Show more Show less