Social Media Specialist (SEO)

Company Description

Founded in 2017, Matricula is one of India's fastest-growing education partners, providing courses, tools, and applications under one roof. Matricula collaborates with top experts to design courses that help participants excel in their fields. Through AI-driven testing modules, industry-focused curriculum, placement assistance programs, and a powerful tech platform, Matricula aims to prepare students for emerging opportunities. With a vision to revolutionize education, Matricula has already impacted over millions of students and reached more than a million learners, offering enterprise solutions to integrate school and college operations seamlessly.

Role Description

This is a full-time, on-site role located in Kolkata for a Social Media SEO Specialist. The specialist will be responsible for managing and optimizing social media channels, creating engaging social media content, developing and executing digital marketing strategies, and enhancing brand presence. Daily tasks will include monitoring social media trends, analyzing performance metrics, and collaborating with the marketing team to ensure cohesive communication strategies.

Qualifications

• Social Media Marketing and Social Media Content Creation skills
• Experience in Digital Marketing and general Marketing
• Strong Communication skills
• Familiarity with SEO and analytics tools is a must
• Proven ability to work collaboratively in a team environment
• Bachelor's degree in Marketing, Communications, or a related field
• Experience in the education industry is advantageous
• Experience in posting on Social Media Sites such as Facebook, Instagram & YouTube.
• 2+ years of proven experience in SEO and social media management.
• Strong knowledge of on-page and off-page SEO strategies.
• Experience with tools like Google Search Console, Google Analytics, Meta Business Manager, Canva, and SEO plugins.
• Excellent writing, editing, and communication skills.
• Ability to multitask, prioritize, and work under deadlines.

Key Responsibilities:

• Develop and execute integrated SEO and social media strategies to increase brand visibility and web traffic.
• Optimize all social media content (posts, videos, reels, hashtags, bios) with relevant SEO keywords.
• Perform keyword research and competitor analysis to guide content and posting strategies.
• Monitor social media performance and organic search rankings using tools like Google Analytics, SEMrush, Ahrefs, Meta Business Suite, etc.
• Collaborate with content creators, designers, and video editors to ensure SEO and engagement best practices are followed.
• Conduct regular audits of social media profiles and suggest improvements for optimization.
• Manage posting schedules, calendars, and performance reporting across all relevant platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.).
• Stay updated on the latest SEO and social media trends, algorithms, and tools.