Social Media Manager

We are seeking a creative and skilled Social Media Manager to join our in-house team and lead the content strategy for our skincare clinic. The ideal candidate has a passion for skincare, a keen eye for aesthetics, and the ability to create engaging content through video production. This role will be responsible for building a comprehensive social media roadmap to boost brand presence, engagement, and drive new clients. This is an in-house position with an emphasis on hands-on video shooting, content creation, and strategic planning.

KEY RESPONSIBILITIES:

Social Media Strategy and Roadmap Creation

• Develop and execute a comprehensive social media strategy aligned with the clinic’s goals, target audience, and brand voice.
• Plan and implement monthly and quarterly content calendars across key social platforms (Instagram, YouTube, Facebook, etc.) to enhance engagement and brand awareness.
• Track and analyze performance metrics to refine strategies, improve engagement, and optimize content for maximum reach.

Content Creation

• Produce high-quality video content that showcases treatments, skincare tips, customer testimonials, and behind-the-scenes experiences at the clinic.
• Collaborate with team members and clients for video shoots, ensuring professional and visually appealing results.
• Edit and post videos with engaging captions, relevant hashtags, and compelling visuals to promote the clinic’s services effectively.

Community Engagement and Brand Voice

• Engage actively with followers, respond to comments and messages, and foster a welcoming community that represents the clinic’s brand and values.
• Partner with influencers and relevant social media personalities to extend reach and promote skincare education.

Creative Direction and Aesthetic

• Ensure all content aligns with the clinic’s aesthetic standards and brand identity.
• Stay updated on social media trends in the skincare industry and incorporate fresh ideas to maintain a strong digital presence.

Qualifications:

• Proven experience as a Social Media Manager, Content Creator, or similar role in the beauty or wellness industry.
• Hands-on experience with video shooting and editing software.
• Strong understanding of social media platforms and best practices.
• Excellent communication and interpersonal skills.
• Passion for skincare and familiarity with industry trends.

Additional Requirements:

Location: In-house position with the ability to work closely with the team and clients for video shoots.

Technical Skills: Proficiency in video editing software (e.g., Adobe Premiere, Final Cut Pro), graphic design tools (e.g., Canva, Adobe Photoshop), and social media management tools.

• This role is ideal for a proactive, visually creative individual passionate about social media and skincare who can bring fresh ideas to our clinic's digital presence.