Social Media Manager

Role Overview:

One of the UK based company is seeking a creative and results-driven Social Media Manager to join our team in India. This role will be instrumental in developing and executing our social media strategy for the Indian market, aligning with our overall global marketing objectives. The ideal candidate will have a strong understanding of social media platforms, digital marketing trends in India, and the ability to create engaging content that resonates with our target audience. You will be responsible for building and nurturing our online presence, driving brand awareness, and generating leads.

Key Responsibilities:

Strategy Development & Execution:

• Develop and implement a comprehensive social media strategy aligned with the company's marketing goals and target audience in India.
• Adapt global social media strategies for the Indian market, considering local nuances and trends.
• Define key performance indicators (KPIs) and track the performance of social media campaigns.

Content Creation & Curation:

• Create engaging and relevant content (text, images, videos, etc.) tailored for various social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, YouTube).
• Plan and manage a content calendar, ensuring timely and consistent posting.
• Collaborate with the marketing team to develop content that supports broader marketing campaigns.
• Curate relevant content from other sources to share with our audience.

Community Management:

• Build and maintain a strong online community by actively engaging with followers, responding to comments and messages, and fostering discussions.
• Monitor social media channels for brand mentions and relevant conversations.
• Address customer inquiries and feedback in a professional and timely manner, escalating issues as needed.

Platform Management:

• Manage the company's presence across various social media platforms relevant to the Indian market.
• Stay up-to-date with the latest features, algorithm changes, and best practices for each platform.
• Optimize social media profiles for maximum visibility.

Campaign Management & Analysis:

• Plan, execute, and manage social media advertising campaigns targeted towards the Indian audience.
• Monitor campaign performance, analyse data, and provide recommendations for optimization.
• Track ROI and report on the effectiveness of social media activities.

Market Research & Trend Analysis:

• Conduct research on social media trends, competitor activities, and audience behaviour in India.
• Identify opportunities to leverage emerging platforms and technologies.

Collaboration & Reporting:

• Collaborate with the UK-based marketing team to ensure brand consistency and alignment of strategies.
• Provide regular reports on social media performance, insights, and recommendations to the marketing leadership.
• Work with internal teams (e.g., sales, customer support) to ensure a consistent brand message.

Budget Management:

• Manage the social media budget for the Indian market effectively, ensuring optimal ROI.

Skills and Experience:

• Bachelor's degree in Marketing, Communications, Digital Marketing, or a related field.
• Proven experience (3+ years) managing social media for a brand, preferably within the Indian market.
• Strong understanding of the Indian social media landscape and user behaviour.
• Excellent written and verbal communication skills in English. Knowledge of Hindi or other regional Indian languages is a plus.
• Proven ability to create engaging and high-quality content across various formats.
• Experience with social media management tools (e.g., Hootsuite, Sprout Social).
• Proficiency in using social media analytics platforms to track and measure performance.
• Experience with social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager).
• Strong understanding of digital marketing principles and best practices.
• Ability to work independently and as part of a remote, international team.
• Excellent organizational and time management skills.
• A creative and strategic thinker with a results-oriented mindset.
• Passion for social media and staying up-to-date with the latest trends.

Job Type: Full-time

Pay: ₹30,000.00 - ₹45,000.00 per month

Application Question(s):

• What is your Current monthly CTC?
• What is your Expected monthly CTC?
• If selected, how soon can you join?

Work Location: In person