Job
Description
GreenFi is transforming the ESG process with cutting-edge AI technology. Our platform offers a full-stack AI legal agents to simplify ESG processes —making it easier and faster to manage your ESG matters. After successfully closing our angel funding round, backed by some of the leading angel investors, GreenFi continues to grow. Our team is expanding rapidly, and we’re looking for focused, visionary team players and leaders to join a fast-paced, dynamic environment. With several global customers already using the platform, GreenFi is transforming the ESG industry and breaking new ground. About this role: The Social Media Specialist will play a critical role in elevating GreenFi's brand presence across key social media platforms, including YouTube, X (formerly Twitter), and LinkedIn. This position will focus on developing and executing a robust social media strategy that drives engagement, builds brand loyalty, and ultimately supports customer conversion efforts. Key Responsibilities: Social Media Strategy & Content Development: Develop, execute, and continuously optimize a comprehensive social media calendar, managing all aspects of social media content from ideation through to publication. Craft high-quality, engaging content (videos, stories, polls, graphics) tailored to each platform’s unique audience to boost engagement, grow followers, and drive website traffic. Partner closely with the founders to amplify their personal brands on LinkedIn, enhancing GreenFi's thought leadership and credibility in the industry. Research trends, competitor activity, and platform algorithm changes to refine our content strategy and stay ahead of social media best practices. Data-Driven Decision Making: Track, measure, and analyze KPIs across all platforms, providing actionable insights on performance and areas for improvement. Conduct weekly content experiments to test new strategies and report findings to refine our approach, boosting ROI on social media initiatives. Collaborate with the sales team to align social media insights with overall business objectives and refine targeting strategies. Cross-Functional Collaboration: Work closely with the product, sales, and customer service teams to understand key messages, product updates, and customer feedback, integrating this information into social media content. Partner with marketing and email teams to support campaigns, ensuring cohesive messaging and timing across platforms. Customer Conversion & Marketing Automation: Develop and optimize direct messaging sequences to turn social media engagements into sales opportunities. Implement strategies to leverage social media engagement for lead generation, including tagging and nurturing warm leads for targeted outreach via email and cold calling. Collaborate on retargeting campaigns that leverage social media data to convert followers into customers. Brand Development & Voice Consistency: Uphold and enhance Lejit AI’s brand voice, ensuring all social media content is consistent, high-quality, and aligned with brand values and messaging. Continuously refine brand aesthetics and messaging to resonate with target audiences across diverse platforms. What We Offer Competitive salary Remote working and flexibility Team off-site in fun places! Professional development opportunities Regular social events Contact us at hello@greenfi.ai Show more Show less
