Social Media Manager

Company Description

Feathers Closet is a fashion label in Jaipur that focuses on building block pieces to empower women to express themselves through style. The collection marries simplicity with sophistication, classic with modern, and timeless design with innovative construction. Each piece is crafted with clean shapes and unexpected drapery, merging traditional styles with a new direction.

Role Description

This is a full-time on-site role for a Social Media and Content Executive at Feathers Closet. The Social Media and Content Executive will be responsible for managing social media execution, contributing content across various platforms, and creating engaging posts and banners using tools such as Canva, Photoshop, and video editing software. This role requires excellent communication skills and at least 2 years of relevant experience.

Primary Responsibilities:

• Manage social media execution to enhance brand presence and engagement.
• Contribute high-quality content across various platforms to support marketing and promotional activities.
• Utilize tools like Canva, Photoshop, and video editing software to create visually appealing posts and banners.
• Collaborate with the marketing team to develop and implement social media strategies.
• Generate high-quality, visually appealing content that showcases our vacation rental properties and promotes our brand identity.
• Curate user-generated content and leverage guest testimonials and reviews to enhance credibility and authenticity.
• Maintain a content calendar and ensure timely and consistent posting schedules to maximize engagement and reach.

Social Media Strategy:

• Develop and execute a comprehensive social media strategy to enhance brand awareness, engagement, and loyalty across various platforms (e.g., Instagram, Facebook, X, LinkedIn).
• Create engaging content, including posts, stories, videos, and contests, to attract and retain followers.
• Monitor social media trends, analyze performance metrics, and adjust strategies accordingly to optimize results.
• Collaborate with cross-functional teams to align social media efforts with overall business objectives.

Community Engagement:

• Foster meaningful interactions with our online community by responding to comments, messages, and inquiries in a timely and professional manner.
• Cultivate relationships with influencers, partners, and local businesses to expand our reach and enhance brand advocacy.
• Identify opportunities for collaborations, partnerships, and sponsorships to amplify our brand presence and drive business growth.

Performance Tracking and Reporting:

• Monitor key performance indicators (KPIs) related to social media engagement, and brand sentiment.
• Prepare regular reports and presentations to communicate results, trends, and actionable insights to senior management.
• Utilize analytics tools and platforms to measure ROI, evaluate campaign effectiveness, and make data-driven decisions to optimize strategies.

Qualifications:

• Proven experience in social media management and content creation (minimum 2 years).
• Proficiency in Canva, Photoshop, and video editing tools.
• Excellent communication and interpersonal skills.
• Strong creative thinking and attention to detail.
• Ability to work well in a team environment and manage multiple tasks efficiently.
• Bachelor or Master degree in Marketing, Communications, Design, or a related field is preferred.