Social Media Manager

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About Fancy Pastels:

Founded in 2017, Fancy Pastels is a Jaipur-based premium fashion brand known for thoughtfully handcrafted vacation wear that celebrates the art and culture of Rajasthan. We cater to a discerning clientele across India and internationally, with women’s wear, menswear, and kidswear collections featuring exclusive prints, luxurious fabrics, and timeless designs.

Role Overview:

Social Media Manager

Key Responsibilities:

• Develop and execute monthly social media strategies for Instagram, Facebook, Pinterest, and other relevant platforms.
• Create content calendars aligned with brand campaigns, product launches, and seasonal trends.
• Oversee content creation – from conceptualizing shoots to working with photographers, stylists, and designers.
• Write engaging captions that align with the brand’s voice and resonate with target audiences.
• Monitor trends, memes, and viral content opportunities to keep the brand relevant and relatable.
• Manage influencer collaborations and UGC campaigns to amplify reach and sales.
• Track and report on KPIs such as engagement rates, follower growth, and conversions from social channels.
• Work closely with the marketing and e-commerce team to ensure cohesive branding across ads, emails, and website.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2–4 years of proven experience in social media management, preferably in fashion or lifestyle brands.
• Strong understanding of Instagram growth strategies and visual storytelling.
• Proficiency in Canva, Adobe Suite, or other creative tools.
• Knowledge of Meta Ads Manager and influencer marketing strategies.
• Excellent communication skills in English (Hindi proficiency is a plus).
• Passion for fashion, trends, and creating scroll-stopping content.

What We Offer:

• A chance to work with a creative, fast-growing premium fashion brand.
• Hands-on experience in content creation and digital strategy execution.
• Competitive salary based on experience and performance.