Social Media Manager

Job Title: Social Media, Ads & PR Manager

Location: Gurgaon
Experience: 2–6 years
Industry: [e.g., Real Estate / Hospitality / Fashion / Tech]
Employment Type: Full-time

Job Summary:

We are seeking a dynamic and well-rounded Social Media, Ads & PR Manager to lead our online presence and brand visibility. The ideal candidate should have a strong grasp of social media strategy, hands-on experience with paid ad campaigns across major platforms, and a flair for managing public relations and brand image.

You will be responsible for crafting engaging content, executing high-performing ad campaigns (Meta, Google, LinkedIn), and building positive brand associations through media outreach and partnerships.

Key Responsibilities: Social Media Management

• Plan, create, and post content across Instagram, Facebook, LinkedIn, Twitter, and YouTube
• Maintain content calendars and align posts with ongoing campaigns
• Engage with followers, respond to queries, and grow organic reach

Paid Advertising

• Create, manage, and optimize campaigns on Facebook, Instagram, Google Ads, and LinkedIn
• Use lookalike audiences, retargeting, and A/B testing for better ROI
• Monitor daily ad performance and make data-driven adjustments
• Track and report KPIs like CTR, CPC, conversion rates, and cost per lead

Public Relations (PR)

• Develop and maintain relationships with media, influencers, and bloggers
• Write and distribute press releases, media pitches, and newsletters
• Coordinate with publications for interviews, press coverage, and features
• Manage reputation and brand positioning across digital and offline media

Requirements:

• 2–6 years of experience in social media, digital ads, and PR
• Strong understanding of Meta Ads Manager, Google Ads, and LinkedIn Ads
• Proven success in building lookalike/custom audiences and managing paid funnels
• Excellent writing and communication skills
• Strong network in media/influencer circles is a plus
• Knowledge of basic graphic tools (Canva, Adobe)
• Analytical mindset with a good eye for content performance

Preferred Qualifications:

• Degree in Marketing, Communications, Digital Media, or a related field
• Certifications in Google Ads or Meta Blueprint (preferred)
• Prior experience in real estate, fashion, or lifestyle industry is a bonus

Job Type: Full-time

Pay: ₹12,934.29 - ₹47,649.33 per month

Schedule:

• Day shift

Work Location: In person