Social Media Manager & Content Creator

Company Description

At Honest Love Our Planet, we strive to be your destination for beautifully handcrafted papier-mâché products with a commitment to eco-friendliness. Our ornaments are not only exquisite and reasonably priced but also come with exceptional customer service. Each item is 100% biodegradable, made from recycled paper, and hand-painted using plant-based, organic dyes and paints. Due to their handmade nature, every piece is unique, even with similar designs, patterns, and colors.

Role Overview

We are seeking an enthusiastic Social Media Manager & Content Creator to amplify our brand voice, engage ethically-minded audiences, and drive brand awareness. You will be responsible for planning, creating, and publishing captivating content across our social channels that align with our mission of sustainability, artisan empowerment, and joyful creativity.

Role Description

This is a full-time hybrid role for a Social Media Manager & Content Creator, with some work from home Options. The Social Media Manager & Content Creator will be responsible for managing and executing social media strategies, creating and optimizing content for social media platforms and Website, and engaging with our audience. Daily tasks include developing content strategies, writing social media posts, and optimizing social media presence to drive engagement and brand awareness.

Key Responsibilities

Key Responsibilities

1. Strategy & Planning

• Develop and execute a social media editorial calendar (Instagram, Facebook, TikTok, Pinterest, LinkedIn).
• Define growth goals, KPIs, and monitor performance insights.

2. Content Creation

• Produce high-quality visual and written content: photos, videos, Reels, Stories, carousels, blog-snippets.
• Capture behind-the-scenes artisan stories and product showcases to reflect brand values .

3. Community Engagement

• Actively respond to comments, DMs, and customer questions.
• Foster an inclusive, eco‑conscious online community.

4. Campaign Management

• Plan and execute product launch campaigns and seasonal promotions.
• Coordinate influencer collaborations and provide performance tracking.

5. Brand Alignment & Tone

• Ensure all content embodies a warm, sustainable, artisanal, and joyful tone of voice.
• Maintain consistency in messaging, style, and brand values.

6. Performance Reporting

• Monitor social analytics; provide monthly insights and recommendations.
• Use data to refine and optimize content strategy.

Requirements

• Experience:

  Managing social media for retail, lifestyle, or sustainable brands.

• Creative skills:

  Strong eye for photography, video; proficient in editing tools (e.g., Adobe Creative Suite, Canva).

• Platform know‑how:

  Expertise in Instagram, TikTok, Facebook, Pinterest, LinkedIn (ads is a bonus).

• Copywriting talent:

  Engaging storytelling capability, with a tone reflecting artisan heritage and eco values.

• Community management:

  Strong engagement skills with social audiences.

• Data literate:

  Comfortable interpreting analytics to drive content decisions.

• Project organization:

  Able to work independently, meet deadlines, and collaborate cross-functionally.

• Passion:

  Genuine commitment to sustainability, ethical sourcing, and craftsmanship.