Social Media Manager

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Role Overview

Social Media Manager

social media for EdTech brands or learning-focused platforms

LinkedIn, Instagram, YouTube, and other platforms

🚨 EdTech Experience is Mandatory

must have prior experience in an EdTech company

not be considered.

Key Responsibilities

1. Strategy & Planning

• Develop and execute social media strategies tailored for EdTech audiences — driving awareness, engagement, and lead generation.
• Plan monthly content calendars and campaigns aligned with product launches and learning initiatives.
• Identify trends and audience behaviors within the EdTech and construction-learning space.

2. Content Creation & Management

• Collaborate with marketing, design, and academic teams to produce engaging, educational, and visually appealing content.
• Write impactful copy and scripts for videos, reels, and posts that communicate the brand’s learning-driven mission.
• Maintain a consistent and authentic brand voice across all platforms.

3. Community Management

• Build, engage, and nurture online learning communities.
• Manage interactions across all channels — comments, messages, and community discussions.
• Partner with educators, creators, and influencers to expand reach.

4. Analytics & Optimization

• Monitor social media performance through analytics tools and provide actionable insights.
• Optimize content strategy based on engagement data, CTRs, and audience feedback.
• Track key metrics such as follower growth, engagement rate, and content reach.

5. Campaigns & Collaborations

• Plan and execute EdTech-focused campaigns and storytelling initiatives.
• Manage influencer collaborations, brand partnerships, and paid promotions relevant to the learning and construction sectors.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.

• 2–5 years of experience managing social media for an EdTech brand (Mandatory).

• Deep understanding of the EdTech ecosystem, learner personas, and content styles that perform in this space.
• Excellent communication, storytelling, and creative direction skills.
• Proficiency in analytics tools (Meta Business Suite, Google Analytics, etc.).
• Hands-on experience with Canva, Adobe Creative Suite, or short-form video editing tools preferred.

What We Offer

• Competitive salary based on experience.
• Opportunity to shape the digital voice of a growing brand in the construction + EdTech space.
• Creative autonomy with a high level of ownership.
• Collaborative, learning-driven environment with fast growth potential.