Social Media Manager

Job Summary:
This role requires expertise in social media strategy, content creation, SEO, and paid ad campaigns to grow our brand, engage our audience, and drive bookings.

Key Responsibilities:
- Social Media Strategy and Community Engagement:- Develop and implement a compelling social media strategy for Instagram, Facebook, andYouTube.- Create engaging content (before/after transformations, skincare tips, beauty trends, reels,and tutorials) to showcase our PMU and Korean esthetic services.- Respond to comments, messages, and inquiries to enhance client engagement and customerexperience.- Collaborate with beauty influencers and brand ambassadors for promotions.- SEO and Content Optimization:- Optimize posts, captions, and hashtags for search engine discoverability and increasedorganic reach.- Implement keyword strategies related to PMU, microblading, lip blush, skincare treatments,and Korean beauty trends- Ensure website and blog content align with social media campaigns for better SEOperformance.- Paid Ad Campaigns and Promotions:- Plan, execute, and optimize Facebook, Instagram, Google to drive leads and bookings.- Manage promotional campaigns for special offers, new service launches, and seasonaldeals.- Conduct A/B testing on ad creatives and messaging to maximize engagement and ROI.- Analytics & Performance Tracking:- Monitor social media insights, ad performance, and website traffic to refine marketingstrategies.- Provide monthly reports with recommendations to improve engagement and conversions.- Stay updated on beauty industry trends, PMU techniques, and Korean skincare innovations.

Requirements and Qualifications:
- Proven experience as a Social Media Manager, Digital Marketer, or Beauty Brand Strategist.- Strong understanding of PMU, microblading, lip blush, skincare treatments, and Korean beauty trends.- Expertise in SEO, paid social media advertising, and content marketing.- Proficiency in social media tools (Meta Business Suite, Google Analytics, Canva, etc.).- Strong copywriting, visual storytelling, and video editing skills.- Passion for the beauty and aesthetics industry.- Bachelor's degree in Marketing, Digital Media, or a related field is preferred.

Job Types: Full-time, Permanent

Pay: ₹400,000.00 - ₹550,000.00 per year

Benefits:

• Paid sick time

Schedule:

• Day shift

Supplemental Pay:

• Yearly bonus

Work Location: On the road