Social Media Manager

Job Description

Job Summary: This role requires expertise in social media strategy, content creation, SEO, and paid ad campaigns to grow our brand, engage our audience, and drive bookings. Key Responsibilities: - Social Media Strategy and Community Engagement: - Develop and implement a compelling social media strategy for Instagram, Facebook, and YouTube. - Create engaging content (before/after transformations, skincare tips, beauty trends, reels, and tutorials) to showcase our PMU and Korean esthetic services. - Respond to comments, messages, and inquiries to enhance client engagement and customer experience. - Collaborate with beauty influencers and brand ambassadors for promotions. - SEO and Content Optimization: - Optimize posts, captions, and hashtags for search engine discoverability and increased organic reach. - Implement keyword strategies related to PMU, microblading, lip blush, skincare treatments, and Korean beauty trends - Ensure website and blog content align with social media campaigns for better SEO performance. - Paid Ad Campaigns and Promotions: - Plan, execute, and optimize Facebook, Instagram, Google to drive leads and bookings. - Manage promotional campaigns for special offers, new service launches, and seasonal deals. - Conduct A/B testing on ad creatives and messaging to maximize engagement and ROI. - Analytics & Performance Tracking: - Monitor social media insights, ad performance, and website traffic to refine marketing strategies. - Provide monthly reports with recommendations to improve engagement and conversions. - Stay updated on beauty industry trends, PMU techniques, and Korean skincare innovations. Requirements and Qualifications : - Proven experience as a Social Media Manager, Digital Marketer, or Beauty Brand Strategist. - Strong understanding of PMU, microblading, lip blush, skincare treatments, and Korean beauty trends. - Expertise in SEO, paid social media advertising, and content marketing. - Proficiency in social media tools (Meta Business Suite, Google Analytics, Canva, etc.). - Strong copywriting, visual storytelling, and video editing skills. - Passion for the beauty and aesthetics industry. - Bachelor's degree in Marketing, Digital Media, or a related field is preferred. Job Types: Full-time, Permanent Pay: ₹400,000.00 - ₹550,000.00 per year Benefits: Paid sick time Schedule: Day shift Supplemental Pay: Yearly bonus Work Location: On the road