Social Media Manager

Job Summary:

Social Media Manager

Key Responsibilities:

• Content Strategy & Planning:

• Develop and manage monthly content calendars for all three verticals.
• Collaborate with internal teams to align content with marketing campaigns and business objectives.
• Conduct competitive and audience research to inform content tone and style.

• Content Creation & Execution:

• Oversee the creation of original, engaging, and brand-aligned content (text, image, video, reels, stories, etc.).
• Work with designers, videographers, and copywriters to produce content that performs.
• Ensure timely posting across all relevant social media platforms.

• Social Media Marketing & Management:

• Manage social media tools for scheduling, analytics, and community management.
• Track performance metrics and generate insights for continuous improvement.

• Brand Engagement:

• Monitor social media trends and viral content opportunities.
• Respond to comments, messages, and queries in a timely and professional manner.
• Build and nurture online communities for each vertical.

• Reporting & Analysis:

• Prepare monthly performance reports with actionable insights.
• Suggest improvements based on analytics, user behavior, and campaign performance.

Requirements:

• Bachelor's degree in Marketing, Communications, or related field.
• 2–4 years of experience managing social media accounts (preferably across multiple brands or verticals).
• Strong understanding of platform-specific best practices (Instagram, Facebook, LinkedIn, YouTube, etc.).
• Proficiency with tools like Meta Business Suite, Canva, Buffer/Hootsuite, and analytics dashboards.
• Excellent communication, writing, and visual storytelling skills.
• Ability to multitask, manage deadlines, and work collaboratively.