Social Media Manager

About Us

Barcode Entertainment

Role Overview:

Roles & Responsibilities:

• YouTube Management:

• Optimize YouTube videos for SEO, including crafting engaging titles, descriptions, tags, and thumbnails.
• Upload and schedule full episodes, highlight clips, and teasers to maintain a consistent posting cadence.
• Monitor channel performance and adjust strategies based on analytics.

• Instagram Strategy:

• Develop and execute content strategies tailored for Instagram, including Reels, Stories, carousels, and IGTV.
• Create engaging posts and captions that resonate with our audience and drive interaction.
• Use Instagram features like polls, quizzes, and live sessions to build community engagement.

• Podcast Promotion:

• Collaborate with podcast guests and influencers to cross-promote content.
• Utilize insights from YouTube and Instagram to refine promotional strategies.
• Create content that highlights key moments, quotes, and takeaways from each episode.

• Content Writing:

• Write compelling, audience-driven captions, descriptions, and social media posts.
• Develop show notes, summaries, and promotional text that accurately reflect the podcast’s tone and message.
• Draft scripts for highlight clips or promotional videos.

• Community Engagement:

• Actively engage with followers through comments, DMs, and interactive content.
• Foster a sense of community by responding to listener feedback and encouraging discussions.

• Analytics & Reporting:

• Track performance metrics on YouTube and Instagram, providing insights and recommendations based on data.
• Report on growth trends, engagement rates, and campaign performance to optimize strategies.

Qualifications:

• Proven experience managing YouTube channels and Instagram accounts, particularly for podcasts or video content.
• Strong understanding of YouTube SEO, content optimization, and audience growth strategies.
• Familiarity with podcasting, including current trends and promotional techniques.
• Excellent writing skills with a knack for crafting engaging and on-brand content.
• Proficiency in content creation tools such as Canva, Adobe Premiere Pro, or similar.
• Analytical mindset with the ability to interpret data and translate it into actionable strategies.
• Highly organized, with the ability to manage multiple tasks and projects simultaneously.
• Creative, proactive, and passionate about social media and podcasting