Social Media Manager

Company Description:

Apparel Resources is a prominent fashion media house that delivers the latest news, trends, and insights into the apparel, fashion, and textile industries. The company provides comprehensive reporting on trends, retail strategies, sourcing and buying insights, as well as forward-looking market and technology updates. These resources help brands, retailers, and manufacturers make informed business decisions. Apparel Resources drives the fashion industry forward through its diverse platforms, including digital, experiential, social media, print publications, and events.

Role Description:

Apparel Resources is seeking a Social Media Manager to join their team in New Delhi for a full-time, on-site role. The Social Media Manager will be responsible for overseeing and managing the company’s social media presence across various platforms. This includes developing and executing social media strategies, creating engaging and shareable content, and optimising social media profiles to boost brand awareness and foster higher engagement. The ideal candidate will have a creative approach to content development, a strong understanding of social media analytics, and the ability to work in a dynamic, fast-paced environment.

Key Responsibilities:

• Develop, implement, and manage social media strategies to increase brand visibility and engagement.
• Create and curate engaging content for social media platforms, including text, images, videos, and graphics.
• Optimize social media profiles and pages for better reach and user engagement.
• Monitor social media performance using analytics tools and adjust strategies based on data insights.
• Stay up-to-date with industry trends, social media tools, and best practices to enhance social media campaigns.
• Collaborate with the marketing and content teams to align social media initiatives with overall brand goals.
• Engage with followers, respond to inquiries, and build an active and engaged online community.
• Track social media metrics and report on the effectiveness of campaigns and content.
• Manage paid social media advertising campaigns, if applicable.

Qualifications:

• Proven skills in

  Social Media Marketing

  and

  Social Media Optimisation (SMO)

  .
• Experience in

  content strategy

  ,

  writing

  , and creating engaging social media content.
• Familiarity with social media

  analytics tools

  and ability to interpret data to refine strategies.
• Ability to work in a

  fast-paced

  environment while meeting deadlines and managing multiple projects.
• Solid understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Strong

  attention to detail

  , organisational skills, and ability to stay on top of trends and updates.
• Degree in

  Marketing

  ,

  Communications

  , or a related field is preferred.
• Experience in the

  fashion

  or

  media

  industry is a plus.

Ideal Candidate: