Social Media Manager

Roles & Responsibilities Plan, create, schedule, and publish content across all social media platforms, including posts, carousels, reels, shorts, long-form videos, tweets, and stories. Identify viral, relevant, and high-impact content opportunities based on trends, festivals, occasions, competitors, and current affairs. Write engaging scripts, captions, descriptions, and content copies tailored to each platform’s audience. Optimize all content using platform-specific keywords, metadata, SEO, and effective hashtag strategies. Manage audience engagement by responding to comments, DMs, and interactions, and by sharing user-generated content. Upload Behind-the-Scenes (BTS) content regularly to maintain brand authenticity and engagement. Manage collaborations and partnerships—both paid and organic—through communication via calls, emails, DMs, and meetings. Promote the company’s products, services, or applications through strategic organic campaigns. Track analytics and performance metrics for all platforms; convert insights into actionable improvements. Conduct market demand and competitor analysis with a strong focus on execution rather than only documentation. Ensure insights, ideas, and reports directly translate into measurable actions and outcomes. Coordinate with internal departments to align social media efforts with overall marketing and revenue goals. Prepare and present weekly and monthly performance reports to senior leadership. Support the development and execution of the overall content and social media strategy. Provide creative direction for photoshoots, video shoots, and editing to ensure content quality and brand consistency. Take responsibility for video/reel shooting in the absence of a videographer. Qualifications Bachelor’s degree in Marketing, Media, Communications, Journalism, or a related field. Proven experience managing social media for brands or creators. Strong understanding of digital trends, audience behavior, and platform algorithms. Skilled in content writing, scriptwriting, and basic video shooting/editing. Excellent communication, creative thinking, and storytelling ability. Strong analytical skills with experience using insights tools for optimization. Ability to multitask, work under deadlines, and execute tasks swiftly and efficiently. Collaborative mindset with experience working cross-functionally. Experience handling collaborations and creator/brand partnerships is an advantage. Social Media Manager (Youtube Specialist)