Social Media Executive

As our Social Media Executive / Junior Social Media Manager, you will be responsible for managing all aspects of our social media channels. From creating content ideas and managing campaigns to analyzing results and optimizing strategies — you will handle it all. Your job is to ensure our social media presence is active, engaging, and impactful.

Key Responsibilities

Content Strategy & Planning

• Develop and maintain a monthly social media calendar that aligns with our marketing goals.
• Research industry trends, competitors, and audience behavior to create relevant content strategies.
• Suggest innovative content themes, campaign ideas, and interactive formats to boost engagement.

Content Creation & Posting

• Write engaging captions, headlines, and ad copies tailored to different platforms.
• Create or coordinate high-quality visuals — images, videos, carousels, reels, GIFs, infographics.
• Optimize each post for maximum reach, engagement, and conversion.
• Schedule posts using tools like Meta Business Suite, Buffer, or similar.

Community Management

• Actively engage with followers by responding to comments, DMs, and queries promptly.
• Monitor brand mentions, hashtags, and relevant discussions to participate and connect with potential audiences.
• Build relationships with influencers, content creators, and industry peers where relevant.

Performance Tracking & Optimization

• Monitor analytics for all platforms to measure post and campaign performance.
• Create detailed weekly/monthly reports with actionable insights.
• Adjust content and posting strategies based on data-driven results.

Paid Campaign Support (Preferred but not mandatory)

• Assist in creating, running, and optimizing paid ad campaigns on Facebook, Instagram, LinkedIn, and other platforms.
• Monitor ad spend, audience targeting, and ROI.

Requirements

Must-Have Skills & Experience:

• Minimum 1 year of proven experience managing brand social media accounts (agency or in-house).
• Strong understanding of all major social media platforms — Facebook, Instagram, LinkedIn, TikTok, Twitter/X, YouTube, Pinterest.
• Proactive work approach — ability to take initiative without waiting for instructions.
• Excellent communication skills in English (both written & verbal).
• Creativity in designing engaging, high-quality social media content.
• Basic knowledge of design and video editing tools (Canva, CapCut, Adobe Photoshop/Premiere Pro).
• Understanding of social media analytics and reporting tools.

Bonus Skills (Preferred):

• Experience in running paid ad campaigns on Meta Ads, LinkedIn Ads, or TikTok Ads.
• Knowledge of SEO basics and content marketing principles.
• Familiarity with influencer collaboration and brand partnerships.

Job Type: Full-time

Pay: ₹9,859.50 - ₹36,233.11 per month

Work Location: In person