Social Media Executive

Job Location

Social Media Executive

Job Responsibilities:

• Social Media Strategy:

  Develop, implement, and manage creative social media strategies across various platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) tailored to the real estate market.

• Content Creation:

  Create high-quality, engaging content (posts, videos, stories, reels) that resonates with target audiences and drives traffic, leads, and conversions.

• Paid Social Media Campaign Management:

  Plan, execute, and optimize paid social media campaigns to generate leads for real estate projects and listings.

• Community Engagement:

  Actively engage with followers, respond to comments and inquiries, and build strong relationships with potential clients.

• Analytics & Reporting

  : Monitor and analyze performance metrics (engagement, traffic, leads) using social media analytics tools, and provide insights and recommendations for improving future campaigns.

• Trend Analysis:

  Stay updated on the latest trends in social media, digital marketing, and the real estate industry to implement cutting-edge strategies.

• Collaboration:

  Get the creatives, videos & reels edited from the Graphic Design Team. Work closely with the marketing, design, and sales teams to ensure alignment on brand messaging, content themes, and campaign goals.

• Hashtag Strategy:

  Optimize social media posts for search engines, incorporate relevant hashtags, and maximize visibility within target markets.

Qualifications & Skills:

• Experience:

  2-4 years of experience as a Social Media Specialist, preferably in the real estate or digital marketing sector.

• Strong Knowledge of Social Media Platforms

  : In-depth understanding of how different social media platforms work and how to optimize content for engagement and reach.

• Content Creation Skills

  : Proven ability to create compelling, visually appealing, and conversion-driven content (design, copywriting, video editing).

• Analytical Skills:

  Proficiency in social media management tools and analytics platforms (e.g., Google Analytics, Facebook Ads Manager).

• Communication Skills

  : Excellent verbal and written communication skills; ability to convey the brand's message effectively.

• Creative Thinking:

  Ability to generate fresh ideas and adapt to changing social media trends.

• Real Estate Knowledge (Preferred):

  Understanding of the real estate market and its audience will be an added advantage.

• Time Management:

  Ability to multitask, prioritize, and manage time effectively to meet deadlines.