Social Media Executive

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About Us

Social Angel

communities in need. Our mission is to transform kindness into action by building a transparent and

impactful donation ecosystem.

Social Media Executive (2–3 years experience)

compelling narratives, and drive community engagement across platforms. This role is a blend of strategy,

creativity, and analytics—ideal for someone who wants to create meaningful impact through storytelling.

Key Responsibilities

1. Social Media Strategy & Planning

● Develop strategies aligned with Social Angel’s fundraising and brand awareness goals.

● Identify and understand target audiences (donors, NGOs, fundraisers, general public).

● Select relevant platforms (Instagram, Facebook, LinkedIn, YouTube, Twitter/X) for maximum impact.

● Stay updated with trends, features, and tools to keep content relevant and engaging.

2. Content Creation & Management

● Create high-quality, engaging posts, reels, stories, infographics, and short videos.

● Develop and manage a monthly content calendar to ensure consistent posting.

● Maintain brand voice, tone, and visual identity across all platforms.

● Collaborate with designers, writers, and video editors for creative assets.

3. Campaign Planning & Execution

● Conceptualize and launch social media campaigns for fundraisers, events, or awareness drives.

● Integrate campaigns across channels (social media, email, website, paid ads).

● Manage paid ad campaigns (Meta Ads, LinkedIn Ads, Google Ads basics) to boost reach and

conversions.

4. Community Engagement & Reputation Management

● Respond to comments, queries, and messages promptly to build trust.

● Implement engagement strategies (polls, challenges, contests, live sessions).

● Handle negative feedback or sensitive queries diplomatically to protect the brand’s reputation.

5. Performance Monitoring & Analytics

● Track KPIs: engagement, reach, follower growth, clicks, conversions.

● Use analytics tools (Meta Insights, LinkedIn Analytics, Google Analytics) to gather insights.

● Prepare performance reports with actionable recommendations.

6. Collaboration & Partnerships

● Coordinate with marketing, content, fundraising, and operations teams for aligned messaging.

● Support influencer collaborations or partnerships that amplify campaigns.

7. Innovation & Learning

● Experiment with content formats, posting schedules, and campaign styles (A/B testing).

● Propose creative ideas to stand out in the social impact/crowdfunding space.

● Stay updated with social media certifications, webinars, and best practices.

Skills & Qualifications

● 2–3 years of experience in social media management (preferably with NGOs, startups, or

digital marketing agencies).

● Strong knowledge of Instagram, Facebook, LinkedIn, Twitter/X, YouTube.

● Hands-on skills in Canva/Adobe Suite, video editing, and copywriting.

● Basic understanding of paid media campaigns and budget optimization.

● Excellent communication and storytelling ability—must connect emotionally with

audiences.

● Analytical mindset to evaluate performance and optimize campaigns.

● Bachelor’s degree in Marketing, Mass Communication, or related field.

● Strong command of SEO, hashtags, and creative caption writing.

What We Offer

● Opportunity to use your creativity for social good and real-world impact.

● Exposure to high-visibility fundraising campaigns.

● Supportive, mission-driven work culture.

● Competitive salary + performance-based incentives.

How to Apply

hr@socialangel.org

the subject line:

“Application for Social Media Executive/Manager – Social Angel”

✨ At Social Angel, your creativity will not just build a brand—it will inspire hope and create change.