Social Media Executive

Location: Bangalore
Experience: 2–3 years
Department: Digital Marketing
Employment Type: Full-time (On-site)

About Home Locator

At Home Locator, we are passionate about helping people find not just houses, but homes. As a fast-growing real estate consultancy, we combine people-driven service with smart marketing to deliver an exceptional home-buying experience.

We are now looking for a Social Media Executive with 1–2 years of experience to strengthen our digital marketing team and enhance our online presence.

Key Responsibilities:

1. Social Media Strategy & Management

• Develop, plan, and execute social media strategies across platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
• Manage daily posting, engagement, and community building.
• Create and maintain a monthly content calendar aligned with brand goals and campaigns.
• Analyze insights and performance metrics to improve engagement and reach.

2. Content Creation & Coordination

• Collaborate with the design and content teams to create high-quality posts, reels, stories, and promotional creatives.
• Write engaging captions and copy that align with brand tone and marketing objectives.
• Stay updated with current social media trends, algorithms, and best practices.

3. Campaigns & Promotions

• Support digital marketing campaigns for lead generation and brand awareness.
• Plan and execute paid ad campaigns in coordination with the marketing team.
• Track campaign performance and prepare analytical reports.

4. Brand Building & Collaboration

• Work closely with internal teams to promote projects, offers, and company milestones.
• Engage with influencers, partners, and clients to expand brand visibility.
• Maintain consistency in brand identity and messaging across all channels.

5. SEO & Digital Coordination (Basic)

• Coordinate with the SEO and website teams to ensure brand consistency online.
• Support in uploading property listings, blogs, and project updates on the website.

Desired Skills & Qualifications:

• Bachelor’s degree in Marketing, Mass Communication, or a related field.
• 1–2 years of experience in Social Media Management or Digital Marketing (real estate experience preferred).
• Strong knowledge of Instagram, Facebook, LinkedIn, and YouTube management.
• Basic understanding of paid marketing, analytics, and content performance tracking.
• Proficiency with Canva, Meta Business Suite, or similar social media tools.
• Creative thinking, good communication skills, and attention to detail.

What We Offer:

• Opportunity to grow with a fast-expanding real estate brand.
• Exposure to end-to-end digital and social campaigns.
• Supportive and collaborative work environment.
• Compensation: As per industry standards.

Job Type: Full-time

Pay: ₹20,000.00 - ₹60,000.00 per month

Benefits:

• Provident Fund

Ability to commute/relocate:

• BTM Layout, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Have an experience with the Real Estate Industry?

Work Location: In person