Social Media Executive / Manager

Company: IMA App Web

Location: On site

Experience: 1–3 years (Executive) / 3–5 years (Manager)

Type: Full-time

About IMA App Web

IMA App Web is a results-driven digital growth partner with over 13 years of experience helping top brands succeed online. We specialize in industries like Travel & Tourism, Hospitality, Luxury Resorts, Medical, Hospitals, Clinics, and Real Estate. Our mission is simple – results, or we don’t get paid.

We are now expanding our team and looking for a creative and strategic Social Media Executive/Manager to amplify our clients’ online presence and drive measurable business outcomes.

Key Responsibilities

• Strategy & Planning: Build and execute social media strategies aligned with client goals (brand awareness, lead generation, engagement).
• Content Creation: Plan and brief content for posts, reels, carousels, and stories across platforms like Instagram, Facebook, LinkedIn, and YouTube.
• Content Calendar: Create and manage monthly calendars ensuring timely publishing.
• Copywriting: Write compelling captions, ad copies, and hashtags tailored to each platform.
• Coordination: Work with designers, video editors, and ad specialists to deliver high-quality campaigns.
• Community Management: Engage with followers, respond to comments and DMs, and build brand loyalty.
• Trendspotting: Stay updated on trends, memes, and platform updates to leverage them for clients.
• Ads Support: Assist in setting up and monitoring paid campaigns (Meta Ads, Google Ads preferred).
• Analytics & Reporting: Track KPIs such as reach, engagement, CTR, conversions, and prepare performance reports for clients.
• Competitor Research: Monitor industry players and suggest innovative ideas for campaigns.

Key Skills Required

• In-depth knowledge of Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.
• Strong copywriting and storytelling skills.
• Creativity with a knack for producing engaging and viral content.
• Familiarity with tools like Canva, Meta Business Suite, Hootsuite, or Later.
• Analytical mindset – able to turn data into actionable insights.
• Ability to handle multiple brands and projects simultaneously.
• Good communication and collaboration skills.

KPIs for Success

• Consistent follower growth for client accounts.
• Increase in engagement rate (likes, comments, shares, saves).
• Improved reach and impressions month-on-month.
• Higher CTR and conversions from campaigns.
• Positive sentiment and community engagement.

Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person