Social Media Executive / Manager

Skills:

Social Media Communications, Social Media Optimization (SMO), Social Media Advertising, Online Reputation Management, Social Media Strategy, Social Networking,

Job Title:

Social Media Executive / Manager

Department:

Marketing & Communications

Location:

Chennai

Experience:

2 5 Years

Industry:

Media, Education & Corporate Communication

Job Summary

We are seeking a talented and results-driven

Social Media Executive/Manager

with experience in the

Media and Education sector

. The ideal candidate will be responsible for developing, implementing, and managing our social media strategy to enhance brand visibility, promote educational initiatives, and engage diverse audiences across platforms.

Key Responsibilities

Develop and execute a comprehensive

social media strategy

aligned with institutional goals and brand guidelines.Create, curate, and manage engaging

content (posts, reels, videos, stories, infographics)

across all major platforms

Facebook, Instagram, LinkedIn, YouTube, and X (Twitter)

.Collaborate with the

creative, academic, and PR teams

to ensure consistent messaging and tone.Plan and manage

digital campaigns

to promote educational programs, events, and media initiatives.Handle

social media advertising

, including budgeting, targeting, and performance tracking.Monitor analytics and prepare

monthly reports

on social media performance, engagement, and reach.Manage

online reputation

respond to comments, messages, and reviews promptly and professionally.Identify trends and insights to improve engagement and audience growth.Work closely with video editors, designers, and content writers to create impactful posts and campaigns.Support

live events

, interviews, and video promotions for institutional activities and media programs.

Required Qualifications & Skills

Bachelors degree in

Mass Communication, Journalism, Marketing, or related field

.25 years of proven experience in

social media management

(preferably in the

Media or Education

domain).Strong understanding of

social media analytics, algorithms, and tools

(Meta Business Suite, Hootsuite, etc.).Creative mindset with good

copywriting and storytelling

ability.Basic knowledge of

graphic design (Canva/Photoshop)

and

video editing (Premiere Pro/CapCut)

.Excellent communication skills in

English

; Tamil knowledge is an added advantage.Ability to work collaboratively in a

fast-paced, media-driven environment

.

Key Competencies

Strategic ThinkingCreativity and InnovationContent Planning & SchedulingData Analysis & InsightsCampaign ManagementTime Management & Team Coordination

Salary

Competitive and commensurate with experience.