Social Media Executive

Social Media Strategy & Management:

Job Summary:

The Social Media Executive will be responsible for developing and implementing our social media strategy to enhance our brand image, drive engagement, and communicate effectively with our stakeholders. The ideal candidate will have prior experience in managing the social media presence of a school and will be skilled in content creation, campaign management, and digital analytics.

Key Working Hours: 08:00 AM to 05:00 PM

Responsibilities:

• Develop and execute a comprehensive social media strategy that aligns with the school's mission and goals.
• Manage and maintain the school's social media platforms, including but not limited to Facebook, School Website & Instagram.
• Create, schedule, and publish engaging, high-quality content (text, images, videos) that tells the story of the school.

Content Creation:

• Capture and create compelling visual and written content, including photographs and videos of school events, academic activities, student achievements, and extracurriculars.
• Write and edit engaging captions, blog posts, and articles.
• Maintain a consistent brand voice and visual style across all platforms.

Community Engagement & Growth:

• Monitor social media channels for mentions, comments, and inquiries, and respond to them in a timely and professional manner.
• Grow our social media audience and foster a positive and interactive community.
• Run contests, polls, and other interactive campaigns to boost engagement.

Campaign Management:

• Plan and execute social media campaigns for key school events, admissions, and other important announcements.
• Monitor campaign performance and make data-driven decisions to optimize results.

Analytics & Reporting:

• Track and analyze social media metrics using tools like Google Analytics, Facebook Insights, and others.
• Prepare regular reports on social media performance, highlighting key insights and making recommendations for improvement.

Collaboration:

• Work closely with the school administration, academic staff, and event coordinators to plan content and ensure all communication is accurate and effective.
• Collaborate with other departments to create content that promotes the school's overall mission.

Reputation Management:

• Manage the school's online reputation by monitoring reviews and feedback and addressing any issues professionally.

Qualifications:

• Education: Graduation from a recognized university (essential).
• Experience: Minimum 3 years of work experience as a Social Media Executive.
• Prior experience as a Social Media Executive for a school is highly preferred.

Skills and Competencies:

• Proven experience in managing social media platforms and creating effective campaigns.
• Strong understanding of social media metrics and analytics.
• Excellent written and verbal communication skills in English and Gujarati.
• Creativity and ability to generate fresh and engaging content ideas.
• Basic photography and videography skills and proficiency in using relevant editing software (e.g., Canva, Adobe Photoshop, etc.).
• Strong organizational skills and attention to detail.
• Ability to work independently and as part of a team.
• Knowledge of current social media trends and best practices.

Salary:

Up to INR 25,000/- per month. Salary will be commensurate with experience and qualifications.

Job Type: Full-time

Pay: Up to ₹25,000.00 per month

Benefits:

• Food provided
• Provident Fund

Experience:

• Social Media Executive: 3 years (Required)

Location:

• Surat, Gujarat (Required)

Work Location: In person