Social Media Executive / Intern

Job Title:

Company:

Location:

Experience

• Executive: 1 – 3 Years
• Intern: 0 – 1 Year Job Type: Full-time / Internship Note: Mumbai-based candidates preferred
  

About The Company

Role Overview

Social Media Executive / Intern

Key Responsibilities

• Manage and optimizse Fashion TV’s presence across social media platforms including Instagram, Facebook, YouTube, LinkedIn, and Twitter/X.
• Plan, schedule, and publish content in line with brand guidelines and content calendars.
• Create engaging captions, hashtags, and campaign copy tailored for fashion and luxury audiences.
• Monitor social media channels for comments, messages, and brand mentions; ensure timely responses.
• Engage with followers, influencers, and fashion communities to increase brand visibility and loyalty.
• Track content performance, engagement metrics, and audience insights.
• Suggest innovative content ideas aligned with current fashion trends and social media formats.
• Coordinate with content writers, designers, and video editors to ensure seamless campaign execution.
• Support live coverage of fashion events, shows, launches, and behind-the-scenes moments.
• Stay updated with emerging social media tools, platform updates, and digital marketing trends.
  

Requirements

• Basic to intermediate understanding of social media marketing and platform algorithms.
• Knowledge of Instagram Reels, Stories, YouTube Shorts, and trending content formats.
• Strong written communication skills with a creative mindset.
• Ability to multitask and meet deadlines in a fast-paced environment.
• Interest in fashion, luxury lifestyle, and digital branding.
• Familiarity with social media scheduling tools (Meta Business Suite, Hootsuite, Buffer, etc.) is an advantage.
• Analytical mindset with the ability to interpret performance data.
  

Qualifications

• Bachelor’s degree or pursuing studies in Marketing, Mass Communication, Digital Media, Fashion Communication, or related field.
• Certification in Social Media Marketing or Digital Marketing is a plus (for Executive role).