Social Media Executive (Instagram & YouTube) (23 years)

Location:

Reports to:

Why This Role Exists

What Is This Role Expected To Drive

• Organic Reach & Discovery: MoM lift in organic reach across IG & YT
• Consideration: Increase saves and average watch time; grow profile visits that lead to uptick in website traffic
• OWN Linkage: 90 PERCENT assets pass brand checks. Strengthen OWNs brand image
• Calendar Discipline: 4-week rolling content slate with creative briefs, scripts, shots, and approvals
  

What youll own (day-to-day):

• Channel Objectives & Cadences: Define weekly IG/YT goals (fame v/s education) and set content format cadences
• Briefs to Publish: Turn insights into tight briefs (hook, scripts, brand positioning check, thumbnail spec, CTA) and drive execution with creators/editors
• Editorial Ownership: Enforce tone of voice, OWN DBAs, design and content consistency and facts
• Analytics: Weekly reports (reach, saves, retention curves, first-3-seconds drop, click-outs), run A/B hooks, kill/scale decisions
  

Must-have skills & experience:

• 23 years managing Instagram & YouTube for a creator, consumer brand or content house
• Proven ability to systematise formats (not just one-off virals): hooks, scripting, thumbnails, publishing discipline
• Data driven: read retention curves, CTRs, RPM basics (YT), and turn metrics into creative changes
• On-brand writing: clear, non-alarmist, fact-checked; comfortable drafting hooks and captions
• Comfortable working with FP on-cam while keeping OWN linkage front and centre
  

Nice-to-have:

• Basic editing (CapCut/PR), Canva for thumbnails, SEO for YT (metadata, chapters), Meta Business Suite, YouTube Studio, Google Analytics/Mixpanel
  

Locations:

Type: