Social Media Executive

Job Summary:

We are seeking a dynamic and creative Social Media Executive to manage and grow our digital presence across social platforms. The ideal candidate will have hands-on experience in content creation, campaign execution, and paid media advertising including Google Ads and Meta Ads (Facebook & Instagram). This role requires both strategic thinking and executional excellence.

Key Responsibilities:

Social Media Management:

• Develop, schedule, and publish engaging content across all platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.)
• Monitor social media channels for engagement, trends, and brand mentions
• Respond to queries and messages in a timely and brand-aligned manner
• Maintain a content calendar aligned with brand campaigns and product launches

Campaign Execution & Paid Media:

• Plan, set up, and optimize paid ad campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook/Instagram)
• Track and analyze campaign performance metrics like CPC, CTR, impressions, reach, conversions, and ROAS
• Coordinate with the design and content teams to create ad creatives and copy
• A/B test creatives and target segments for performance optimization

Analytics & Reporting:

• Use tools like Meta Business Suite, Google Ads Manager, and Google Analytics to track performance
• Share weekly/monthly reports on social media growth, engagement, and campaign ROI
• Recommend strategy improvements based on analytics and insights

Brand Development:

• Stay updated with the latest social media trends, tools, and algorithm updates
• Maintain visual consistency and tone of voice in line with brand guidelines
• Suggest new ideas for content series, influencer collaboration, or engagement tactics

Requirements:

• Bachelor’s degree in Marketing, Communications, Media, or related field
• 2–3 years of hands-on experience managing social media and paid campaigns
• Proficient in Meta Ads Manager and Google Ads platforms
• Familiarity with social scheduling tools (e.g., Buffer, Hootsuite, or Creator Studio)
• Strong copywriting, content planning, and communication skills
• Basic understanding of Canva, Photoshop, or similar creative tools is a plus

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹28,000.00 per month

Benefits:

• Leave encashment
• Paid sick time

Location:

• Noida Sector 16, Noida, Uttar Pradesh (Required)