Social Media Executive

Aarhi is a Guwahati-based Assamese silk brand celebrating the timeless beauty of handcrafted textiles from Assam. We blend traditional weaving artistry with modern aesthetics to create elegant, sustainable fashion that tells the story of our cultural heritage. Every Aarhi piece is thoughtfully designed to highlight the craftsmanship of local artisans while bringing Assamese silk to contemporary wardrobes across India and beyond.

Roles

• Assist in developing and executing Aarhi’s social media marketing strategies across platforms like Instagram, Facebook, and Pinterest.
• Create engaging content that highlights Assamese silk, handcrafted fashion, and local artistry from Guwahati.
• Collaborate with the design and photography teams to plan and schedule posts aligned with brand campaigns.
• Research trending hashtags, keywords, and industry updates to boost visibility and engagement.

Responsibilities

• Manage daily posting schedules and community engagement (comments, DMs, etc.).
• Draft compelling captions and assist in writing short video scripts or reels.
• Track post performance and prepare weekly social media analytics reports.
• Support influencer outreach and brand collaborations to grow Aarhi’s online presence.
• Maintain brand consistency in tone, aesthetics, and storytelling across all channels.

Requirements

• Passion for social media, fashion, and storytelling.
• Strong written communication skills and creativity in visual content planning.
• Basic knowledge of Canva, Instagram Insights, or any social media management tool.
• Ability to work independently and meet deadlines.
• Students or recent graduates in Marketing, Communication, or Fashion preferred.

Job Types: Part-time, Fresher, Internship, Contractual / Temporary, Freelance, Volunteer
Contract length: 1 month

Pay: ₹5,000.00 - ₹10,000.00 per month

Expected hours: 30 per week

Benefits:

• Flexible schedule
• Work from home

Work Location: In person