Social Media Executive

Job Title: Social Media Executive

Job Summary

We are looking for a creative and results-driven Social Media Executive to manage and grow our brand’s online presence. The ideal candidate will be responsible for creating engaging content, managing social media platforms, monitoring performance, and supporting digital marketing campaigns to enhance brand visibility and audience engagement.

Key Responsibilities Content Creation & Management

• Develop, plan, and publish engaging content across social media platforms (Facebook, Instagram, LinkedIn, X/Twitter, TikTok, YouTube, etc.).
• Create and edit graphics, videos, and short-form content aligned with brand identity.
• Write compelling captions, taglines, and social media copy.
• Maintain a content calendar and schedule posts consistently.

Social Media Strategy

• Support the execution of social media strategies to grow followers, increase engagement, and drive conversions.
• Research trending topics, hashtags, and industry best practices to enhance content performance.
• Collaborate with marketing and creative teams to develop campaigns that align with brand objectives.

Community Engagement

• Monitor social media channels, respond to comments and messages, and engage with the online community.
• Build and maintain relationships with followers, influencers, and customers.
• Manage social listening to track brand sentiment and emerging conversations.

Performance Analysis & Reporting

• Track social media KPIs such as reach, engagement, follower growth, and content performance.
• Prepare weekly/monthly reports with insights and recommendations for improvement.
• Use analytics tools (Meta Insights, TikTok Analytics, Google Analytics, etc.) to optimize performance.

Campaign & Collaboration

• Assist in planning and executing paid social media campaigns.
• Coordinate with design, marketing, and external agencies for campaign deliverables.
• Support influencer marketing activities, including outreach and coordination.

Qualifications Education

• Diploma or Bachelor's degree in Marketing, Mass Communication, Digital Media, or a related field (preferred, but not mandatory if highly skilled).

Experience

• 3-4 years of experience in social media management or digital marketing.
• Experience working with social platforms, scheduling tools (Buffer, Hootsuite, Meta Business Suite), and basic design tools (Canva, Adobe Creative Suite).

Skills & Competencies

• Strong knowledge of social media trends, content formats, and platform algorithms.
• Creative mindset with excellent visual and written communication skills.
• Ability to multitask, meet deadlines, and work in a fast-paced environment.
• Basic knowledge of photography, videography, or editing is a plus.
• Analytical and detail-oriented with strong problem-solving skills.

What We Offer

• Competitive salary and performance incentives
• Opportunity to work with a creative marketing team
• Training and career development in digital marketing
• Fun and dynamic work environment

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Flexible schedule
• Paid sick time

Work Location: In person